Mastercard unveils ‘Shopping Muse', an innovative AI chatbot to help you shop online

In a major leap towards enhancing online shopping experiences, the Global payment leader, Mastercard's digital personalisation and AI subsidiary, Dynamic Yield, introduces ‘Shopping Muse’—an advanced generative AI chatbot assistant tailored for e-commerce.

Dynamic Yield's blog post revealed the launch of ‘Shopping Muse,’ emphasising its role in revolutionising how consumers explore and find products within a retailer's digital catalogue. The chatbot operates as an advanced, generative AI tool, reshaping the way users interact with online marketplaces.

Dynamic Yield, under Mastercard's banner, introduces Shopping Muse.

A generative AI tool reshaping the retail landscape.

Shopping Muse is more than a tool; it's a leap into the future of retail, recreating the in-store magic online.#chatbot [1/5] 🧵👇 pic.twitter.com/H5HzxHpCKc

— Kushan Sharma (@AISavvyKushan) December 1, 2023

User-friendly conversations

Shopping Muse leverages generative AI systems, similar to OpenAI's ChatGPT and DALL-E. Users can now make simple, conversational requests within the online marketplace context, prompting the AI system to generate personalised product recommendations. This process, known as algorithmic content matching, aims to streamline and enhance the shopping journey.

"Personalisation provides people with the shopping experiences they desire, and AI-driven innovation is the key to enabling immersive and tailored online shopping.We are satisfying customer expectations and making shopping smarter and more effortless than ever before by leveraging the potential of generative AI in Shopping Muse."

Ori Bauer, CEO of Dynamic Yield by Mastercard

Mastercard's Dynamic Yield acquisition

Mastercard acquired Dynamic Yield in 2022, previously owned by McDonald's. Post-acquisition, the company, now known as Dynamic Yield by Mastercard, operates globally with offices in Tel Aviv, New York, Tokyo, Riga, Barcelona, and more. Boasting a diverse clientele of 400 brands, Dynamic Yield specialises in personalisation and data services.

This development aligns with Mastercard's ongoing trend of strategic engagements with artificial intelligence. Recently, Mastercard collaborated with Feedzai, an AI firm specialising in financial fraud detection, integrating Feedzai's software into Mastercard's security stack. The partnership underscores Mastercard's commitment to harnessing AI to enhance various aspects of its services.

In essence, Mastercard's Shopping Muse emerges as a game-changer, bringing the power of generative AI to simplify and elevate the online shopping experience for users worldwide.