Tech Mahindra's latest sports cloud platform to feature engaging AR/VR experiences & incorporate Metaverse gamification

Tech Mahindra, the IT services and consulting giant, has joined forces with Amazon Web Services (AWS) to introduce a cutting-edge sports cloud platform. This platform is set to revolutionise the sports industry by offering immersive experiences, augmented reality (AR)/virtual reality (VR) features, and Metaverse gamification.

In an interview with CNBC-TV18, Tech Mahindra's Chief Strategy Officer, Jagdish Mitra, revealed that the sports cloud platform would not only include advanced sports analytics but also bring immersive experiences to sports enthusiasts. Augmented reality and virtual reality will be harnessed to create engaging experiences, setting the stage for a new era in fan interaction.

Strategic partnerships with top sports teams

Tech Mahindra has already secured partnerships with prominent sports teams like Punjab Kings and the Jacksonville Jaguars. These collaborations will leverage the platform for fan engagement, sports analytics, and enhancing digital capabilities. The goal is to provide fans with stadium-to-home experiences using AR, VR, and Metaverse gamification.

"The collaboration will enable us to offer use cases related to content and community engagement, customer data management and audience segmentation, sports analytics, and deliver immersive stadium-to-home fan experiences by leveraging augmented reality, virtual reality and Metaverse gamification."

Jagdish Mitra, Tech Mahindra's Chief Strategy Officer

Unlocking new revenue streams

By tailoring services to specific audience needs, Tech Mahindra aims to create new revenue streams. The focus on delivering personalised and immersive experiences aligns with the evolving landscape of sports viewing. The company's role in creating such experiences is expected to redefine how sports organisations connect with their fans.

Shaping the future of sports

The collaboration between Tech Mahindra and AWS comes at a pivotal time for sports viewing in India. With advancements like Jio Cinema's 'hype mode' and potential entries from global players like Fubo TV, the sports-viewing market is undergoing a transformative shift beyond conventional broadcasts.

Tech Mahindra's sports cloud platform is poised to play a crucial role in this dynamic landscape, offering sports organisations innovative ways to engage with their fan base. This strategic partnership reflects a bold step toward the future of sports entertainment, where technology and fan engagement converge to create unprecedented experiences