Elon Musk aims to transform X into an all-in-one app with AI search, dating, audio-video calling & more

Elon Musk, the tech wizard, is reshaping the X platform into an all-in-one app. During an internal meeting, Musk introduced groundbreaking features, including an AI-powered semantic search for personalised content discovery and the addition of audio-video calling.

Notably, Musk's ambitious goal is to turn X into the ultimate 'everything app,' incorporating features like dating, payments, job search, and a digital banking system into the microblogging site. These developments mark X's evolution under Musk's guidance, promising an exciting future for users.

AI-based “See similar” posts feature is rolling out now

— Elon Musk (@elonmusk) November 3, 2023

Semantic search revolution

In this meeting, Musk revealed a multitude of exciting features in the pipeline. One standout is the transformation of the search function. They're aiming for a semantic search, where the AI understands your intent when you type in search terms.

It doesn't just do a plain text comparison. We've already seen a glimpse of this with the 'see similar posts' feature, which relies on AI. Musk emphasised the goal to make 'recommended for you' posts AI-driven, a move towards an entirely AI-based system.

This means creating a unique vector space around each user, matching it with the vector space of each post, and showing people what's most likely to pique their interest. It's a game-changer for personalised content discovery.

Audio-video calling now live

Video & audio calls coming to X:

- Works on iOS, Android, Mac & PC
- No phone number needed
- X is the effective global address book

That set of factors is unique.

— Elon Musk (@elonmusk) August 31, 2023

Just a few days before this announcement, X had introduced audio and video calling to the platform. The new feature allows users to make audio and video calls, making X a more versatile communication hub.

Initially available on iOS, it will soon roll out on Android, enhancing the experience for both operating systems. While premium subscribers have the privilege of making audio calls, all users can receive calls, making communication more inclusive and engaging.

Musk's vision for X is clear - to transform it into the ultimate ‘everything app’ powered by AI. These recent developments are steps towards that ambitious goal, with semantic search making information retrieval smarter, and audio-video calling expanding the platform's communication capabilities. X is evolving under Musk's guidance, promising an exciting future for its users.