Zara launches its Metaverse Spring Fashion collection of clothing on Zepeto
Zara's latest virtual fashion collection, 'Fairy Magic Idols,' is now available exclusively on Zepeto. The collection features virtual clothing and accessories that are all floral and denim-adorned.
metaverse
Highlights
- Zara introduces its virtual fashion collection, 'Fairy Magic Idols’
- It has also launched a content where users can dress avatars, snap photos, and win prizes
- Marketers can use collections to reach a wider audience and showcase innovation
Zara, one of the top luxurious fashion brand, continues to pursue its long-term metaverse plan. On 11 May, 2023, Zara's newest metaverse collection, ‘Fairy Magic Idols,’ made its public debut under the Galician conglomerate in partnership with Zepeto.
The ‘Fairy Magic Idols’ line from Zara will only be accessible via the app. The collection, which consists of 14 unique products, features several stylish virtual things, including jeans, dresses, glasses, accessories, and shoes. It has also launched a contest in which users may dress their avatars in the collection, snap a photo at Zepeto's virtual booth, and publish it on their feed to win prizes.
Become a ZARA Idol🌸 Winner of 50 ZEMs 💎
— ZEPETO (@zepeto_official) May 10, 2023
Let your spring shine in a mystical outfit with flowers and denim ✨
Take a photo booth with the idol fairy and win 📸 ZEMs and Coins!
👉 https://t.co/eM6YtXCQpC @ZARA #ZEPETO #ZARA pic.twitter.com/SJa62PGhGz
The contest will run until 17 May 2023, with winners being announced on 24, 2023. The first three lucky winners will receive 50 ZEMs (virtual coins for purchasing products in Zepeto), and 20 other winners will receive 20,000 coins. This is Zara's third virtual collection, and it highlights the company's dedication to researching and connecting with the metaverse in an impressive and innovative manner.
Phigital aesthetics: a golden opportunity for marketers
Zara has been strongly exploring the world of the metaverse. Following the launch of its first profitable collection with Ader Error, Zara proceeded to publish collections on the website, including ‘Lime Glam,’ ‘Y2K Creatures,’ and ‘Valentine's Tale.’
With the emergence of the metaverse, it is obvious that fashion labels must evolve and develop in order to remain relevant. As customers spend more time in virtual worlds, fashion companies will need to discover new ways to interact with them. It will be interesting to see how the metaverse continues to influence the fashion industry in the coming years.
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