SBI Life enters the Metaverse, unveils 'LifeVerse Studio' for customer to usher in a digital revolution

The Metaverse, often described as the next-generation internet, is a game-changer in how people connect and experience the online world. SBI Life Insurance, a trusted name in the private life insurance sector, has entered the Metaverse's world to reshape brand interactions and connect with today's tech-savvy consumers.

SBI Life Insurance launched its Metaverse platform, named ‘LifeVerse Studio,’ an innovative step that highlights the changing digital world. By catering to the next generation of internet users, this creative move hopes to revolutionise customer engagement and interaction in an immersive virtual environment.

What will the LifeVerse Studio provide?

SBI Life's 'LifeVerse Studio' leverages cutting-edge technologies, including augmented reality (AR) and virtual reality (VR), to enhance consumer experiences. It offers users the opportunity to create avatars and engage with diverse audiences. Users can select from a range of avatars, allowing them to express their creativity and individuality on the platform.

The studio features compelling content and stories, featuring notable personalities like Anshula Kapoor, Durjoy Datta, Anushka Rathod, and Tejas Joshi. These narratives inspire users to pursue their aspirations while fulfilling their existing responsibilities.

How to access the LifeVerse?

Accessing LifeVerse is a straightforward process. You can find LifeVerse on the SBI Life corporate website under the 'About Us' section. Alternatively, you can access SBI Life's LifeVerse Studio directly via the following link: 'Take charge of your dreams responsibly with SBI LifeVerse.'

A commitment to customer-centric innovation

Ravindra Sharma, the Chief of Brand, Corporate Communication, & CSR at SBI Life Insurance, expressed the organisation's commitment to enhancing customer experiences through digital innovation.

Sharma highlighted that the launch of 'LifeVerse Studio' in the Metaverse signifies a transformative journey that not only reshapes perceptions about life insurance but also redefines brand-consumer interactions.

Additionally, other banks, such as PNB and Union Bank, have also ventured into the Metaverse space.With the rapid rise of Metaverse, 'LifeVerse Studio' marks SBI Life Insurance's pioneering entry into the virtual space, symbolising their embrace of the future of online interaction and engagement.