K-pop icon Blackpink enters the Metaverse world; get ready to take pictures with your favourite idols

Global sensation Blackpink, the renowned South-Korean girl group, is set to make its mark in the virtual world of Roblox. Known for their record-breaking achievements, including headlining Coachella as the first K-pop group, Blackpink is now venturing into the Metaverse with an exclusive Roblox fan hub.

The immersive experience, known as ‘Blackpink: The Palace,’ will be a constant feature within the Roblox universe. This unique hub offers an interactive space to appreciate Blackpink's music and reproduce their signature dance movements for the fanbase, known as ‘Blinks,’ who are its loyal supporters.

Get the chance to take pictures with Jennie, Lisa, Jisoo & Rose

In this Metaverse domain, fans can personalise their own avatars with chic costumes and emojis, and take pictures with the avatars of their favourite members, Jennie, Lisa, Jisoo, and Rose.

In addition, players can level up their in-game possessions by using a ‘lightstick’ tool to shatter crystals, mirroring the glow stick tradition at concerts. The Palace will receive regular updates throughout the year, incorporating challenges that grant players Robux, Roblox's in-game currency.

Launch & excitement

The Blackpink-themed Roblox environment, created by the British company Karta, will debut on 25 August 2023. Within the first 24 hours, early visitors will receive a special badge for their Roblox profiles. 

"We look forward to welcoming fans from all over the world to a beautiful virtual palace where they can party, connect, and experience everything Blackpink beyond the constraints of time and space."

Hyojung Lee, Head of IPX Division at YG Plus,

Blackpink, the best Metaverse performer

At the 2022 MTV VMAs, Blackpink received the first-ever ‘Best Metaverse Performance’ honour for their work with the battle royale shooter PUBG Mobile. The company has also worked with the South-Korean Metaverse platform Zepeto, whose ZTX platform on the Ethereum scaling network Arbitrum is moving into the NFT space.
 

K-pop's Metaverse influence: A growing trend

The K-pop phenomenon is seamlessly integrating into the Metaverse landscape, especially following prominent virtual concerts amid the pandemic. Renowned groups like BTS and Twice engaged a worldwide online audience through such concerts, even performing within popular games like Minecraft and Fortnite. This trend is supported by the South Korean government's substantial investment of $170 million in Metaverse advancements during 2022.

Blackpink's collaboration with Roblox continues the trend of K-pop's growing presence in the Metaverse. With virtual avatars, interactive experiences, and virtual concerts, the Metaverse offers a new dimension for K-pop enthusiasts to connect and celebrate the music they love.