Fashion icon Paris Hilton unveils Metaverse project 'Slivingland' on Roblox, expands her ‘fanverse’

Paris Hilton's company, 11:11 Media, is set to introduce an innovative Metaverse venture called Slivingland within the Roblox platform. With a significant following of 70 million fans on social media, the creators anticipate that Hilton's fans will enthusiastically embrace this virtual entertainment hub.

Coined by Hilton herself in 2019, Slivingland is a fusion of "slaying" and "living your best life." Its purpose is to establish an immersive presence on Roblox, where fans can converge to enjoy a diverse array of entertainment content curated by Hilton and 11:11 Media. This content encompasses fresh music releases, podcasts, TV shows, films, and captivating collaborations with prominent brands.

#Slivingland is launching today! 🥳✨🎧I’m so excited to sliv with everyone in my new @Roblox game!💓 It has all my favorite things: Y2K fashion, adorable pets and amazing music to dance to. 💗 Who’s ready to play? @SawhorseLA Check it out here: https://t.co/QyGbNpfIRr pic.twitter.com/EKID0iDTqz

— ParisHilton (@ParisHilton) August 11, 2023

Even before the Metaverse concept has fully taken shape for the general public, influential figures like American rapper Snoop Dogg have already been active in driving its momentum.

 Immersive virtual experiences

The development of Slivingland is currently underway and is set to feature a captivating live DJ performance on August 25, aiming to blur the distinction between physical reality and the virtual realm.

The experience will also incorporate elements such as holograms and a nightclub featuring a music-oriented mini-game on the dance floor. An integral aspect of the encounter will be a unique photo feature that, upon usage, will unlock novel collections.

In a statement, Hilton describes it as “a place where we can connect, create, and sliv together, making unforgettable memories in a whole new virtual universe.” "Slivingland is not just a world; it's an immersive experience that embodies creativity, entertainment, and collaboration,” adds 11:11 Media’s Director of Web3 and the Metaverse Cynthia Miller.

So much fun in my new #Slivingland in #Roblox! 💓 Had so much fun creating this epic experience! In here playing again now 💓 #Sliving 🔥 https://t.co/ybjDp8fy0C pic.twitter.com/RPC7FybGHe

— ParisHilton (@ParisHilton) August 12, 2023

Exclusive fashion drops & innovative revenue streams

In celebration of the launch, Hilton is planning to release ten limited-edition digital fashion items within the experience, available until the end of September.

These items, inspired by Y2K trends, encompass accessories like pink headphones, choker necklaces, and a digital rendition of Hilton's signature pink "Sliving Suit" from real life.

Slivingland is an integral component of a broader Metaverse and web3 strategy within the music and entertainment industries, introducing innovative avenues for fans to showcase their loyalty while simultaneously generating fresh revenue streams.

Roblox-based Metaverse encounters, like the one presented by Slivingland, provide continuous and immersive virtual spaces where fans can engage with their favourite celebrities through personalised avatars.

This personalised and engaging interaction allows artists to extend their reach, market virtual merchandise, and cultivate lucrative brand partnerships.