Aditya Birla Capital becomes first non-banking financial company to venture into the Metaverse

Aditya Birla Capital, the company for the financial services of the ABG, has introduced ‘OneVerse,’ a virtual Metaverse lounge built in cooperation with technology partner Hexaware, in a ground-breaking move that marks an important development in the Indian non-banking financial industry.

The organisation is one of the first to establish a virtual branch within the Metaverse, giving consumers a quick and immersive method to access a variety of financial products. It is the financial solutions division of the prominent Aditya Birla Group.

An immersive experience with Birla capitals

Aditya Birla Capital's OneVerse is a virtual replica of its physical branch, allowing customers to explore a diverse array of financial solutions encompassing investing, financing, and advising. Through the virtual branch, customers can interact with various elements and experience personalised advisory services like never before.

Seamless access for customers

The virtual lounge offers customers seamless access to Aditya Birla Capital's comprehensive suite of financial solutions. Customers can utilise digital aids and conveniently access self-service channels, including a user-friendly WhatsApp bot.

By clicking on posters within the virtual lounge or scanning QR codes, users can gain quick access to digital tools and services.

From websites to VR headsets

Aditya Birla Capital's commitment to technological innovation ensures that customers can access OneVerse using various platforms. Whether through the company's website, mobile app, or Oculus VR headset, customers can immerse themselves in the Metaverse Lounge.

Furthermore, the company has announced its plans to make OneVerse accessible through Apple Vision Pro, opening up even more possibilities for users seeking a holistic and futuristic experience.

Empowering the financial services

The collaboration between Aditya Birla Capital and Hexaware has set the stage for a transformative revolution in the financial services industry. Hexaware, renowned for its cutting-edge solutions, played a vital role in bringing the OneVerse initiative to life.

Ravi Vaidyanathan, President & Global Head, Financial Services at Hexaware, expressed his delight at the partnership, acknowledging Aditya Birla Capital's position at the forefront of digital innovation. Together, the two companies have succeeded in delivering an exceptional customer engagement platform that redefines how financial services are experienced.

By embracing the Metaverse, Aditya Birla Capital has solidified its position as a forward-thinking financial solutions provider, setting new standards for the industry and empowering customers to explore financial solutions with ease and convenience.