Meta & UFC collaborate for Immersive UFC-themed experience in Horizon Worlds: Watch fights, socialise & compete for rewards

California based tech giant, Meta, the company behind the social VR platform Horizon Worlds, has announced an exciting collaboration with the Ultimate Fighting Championship (UFC) to bring a special UFC-themed experience to its virtual realm.

This unique partnership aims to immerse users in the thrilling world of mixed martial arts, offering a range of interactive features that will surely captivate UFC enthusiasts. As per a recent Wednesday blog post by Meta, the long-awaited UFC zone within Horizon Worlds is finally on its way and is scheduled to be launched in November this year.

Unleashing the UFC zone from spectator to hall of famer

In the forthcoming UFC zone within Horizon Worlds, users will have the opportunity to witness adrenaline-pumping UFC fights like never before. Thanks to the cutting-edge technology, spectators can enjoy 4K, 180-degree streams of the battles, making them feel as if they are sitting right at ringside.

The virtual recreation of the famous boxing championship will undoubtedly add to the realism of the experience, further blurring the lines between the virtual and real world. While the UFC zone is a dream come true for avid fans of the sport, the fun doesn't stop there.

Within this virtual space, users will also be able to socialise with fellow enthusiasts, discussing the latest fights, sharing opinions, and building a vibrant community centred around their passion for the sport.

Moreover, the UFC-themed experience is not limited to mere observation; players can engage in thrilling in-world games to earn ‘exclusive unlockable rewards’ and work their way towards becoming a virtual UFC Hall of Famer—a prestigious title that any fan would be eager to achieve.

We are partnering with @MetaQuestVR to bring @UFCFightPass events to Xtadium & Meta Horizon Worlds! pic.twitter.com/BNO2CEMN0T

— UFC (@ufc) August 2, 2023

Meta's strategy of creating tailored experiences like the recent Super Rumble first-person shooter and the forthcoming UFC zone marks its commitment to draw in more users to the Horizon Worlds platform.

Reports suggest that the company has faced challenges retaining users, but with such engaging and diverse experiences on offer, Meta is aiming to turn the tide in its favour.

As Meta looks to expand Horizon Worlds beyond the realm of virtual reality, exciting developments are on the horizon. The long-awaited mobile version of the platform is rumoured to be launched soon, potentially making its debut at the highly-anticipated Connect event on September 27th.

Additionally, the company is actively working on a web version of the app, further opening up opportunities for users to access the social VR platform across different devices. With Meta CEO Mark Zuckerberg's interest in Jiu-Jitsu, it wouldn't be surprising to find him tuning into the upcoming UFC fights on the Horizon Worlds platform.

Who knows, he might even be training in the virtual Octagon in his own backyard, further exemplifying the potential of Meta's cutting-edge technology to blur the boundaries between reality and the virtual world. The future looks bright for Horizon Worlds, as Meta continues to innovate and captivate users with tailored experiences that cater to a wide range of interests and passions.