Mytra launches ‘My Stylist', an AI-powered feature to enhance shopping experience
The leading fashion retailer, Myntra, introduced its AI-based feature to let users 'shop the entire look' at the click of a button.
artificial intelligence
Highlights
- Myntra unveils an AI-backed feature ‘My Stylist'
- The revolutionary feature offers an end-to-end automated personal style guide for its customers
- It gives recommendations from 4.5 lakh styles from the various fashion and lifestyle categories
A piece of good news for the tech-savvy shoppers! Myntra, the renowned fashion e-commerce platform has introduced a revolutionary artificial intelligence (AI)-based feature ‘My Stylist', which aims to enhance the online shopping experience, ahead of its 18th edition of the highly-anticipated EORS, i.e., End of Reason Sale.
Know more on ‘My Stylist’
Powered by AI, this revolutionary feature offers an end-to-end automated personal style guide for its customers. This digital style assistant offers personalised assistance and recommendations, thereby easing out the challenge of assembling the ideal outfit and suggesting a complete look to the users.
Here, it must be mentioned that recommendations given by ‘My Stylist’ is based on four varied factors: purchase history on the app, browsing history on the app, uploaded images from the customer’s wardrobes, and what’s currently trending on the platform.
While introducing this pathbreaking app, Myntra’s chief product and technology officer, Raghu Krishnananda, says, “The launch of 'My Stylist' takes our commitment to democratising fashion using technology, a notch higher! Powered by machine learning and AI-based technology, this first-of-its-kind innovation at scale in the fashion space in India is poised to further take the customers' shopping experience to the next level by recommending looks with an understanding of fashion.” He further says that the newly introduced feature is user-friendly and the company is confident about the acceptance of this expert stylist by its users.
Currently, this feature gives recommendations from 4.5 lakh styles from the fashion and lifestyle categories, which includes all topwear, bottomwear, footwear, and accessories. Interestingly, since its launch, the feature has witnessed good adoption and the online shopping platform anticipates about 80 percent of its users to engage with recommendations from the AI-powered feature on trial by the end of this year.
More features in the pipeline
The fashion e-tailer also intends to launch features like Save the Look and Your Digital Wardrobe later. Other customisable and personalised user options, based on factors like age, gender, trends, and body type, etc. would also be introduced in subsequent phases.
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