Google is set to require AI-generated content disclosure for election advertisers
Google has given an exception for AI-generated data that is unrelated to the claims made in the ads, despite its strict disclosure regulations.
artificial intelligence
Highlights
- Google to require AI-generated content disclosure for election advertisers
- Colour adjustments, image scaling, and cropping are among the exclusions
- In a blog post, Google stated that the rule will apply to all audio, video, and picture content on its platforms
In a move aimed at ensuring transparency and integrity in political advertising, Google has announced that it will require verified election advertisers to provide clear disclosures when their advertisements contain AI-generated content. This decision comes as artificial intelligence becomes increasingly prevalent in the lead-up to the 2024 presidential election.
The update to Google's political content policy is scheduled to take effect in mid-November, this year and it will mandate that disclosures be prominently displayed on images and videos.
Disclosure requirements for AI-generated content
Google's new policy will encompass all forms of content, including images, videos, and audio, across its various platforms. This comprehensive approach aims to address the growing concerns surrounding deep fakes and manipulated content that could potentially mislead voters.
Obligations for minor AI modifications
While the disclosure rules are strict, Google has provided an exemption for AI-generated information that is inconsequential to the claims made in the ad. Colour adjustments, image scaling, and cropping are among the exclusions. This method seeks to establish a compromise between transparency and utility.
YouTube videos & verification process
It's important to note that videos uploaded to YouTube, even if they are not paid advertising, will be exempt from the disclosure requirements. However, this exemption only applies to content uploaded by political campaigns.
Election advertisers who wish to run ads through Google are already subjected to a verification process that gathers basic information from applicants. This process helps ensure the legitimacy of advertisers seeking to engage in political advertising on the platform.
As the United States prepares for its next presidential election in November next year, tech giants like Google are taking measures to combat the potential misuse of AI in political advertising.
By making disclosure mandatory for election advertisers using AI-generated content, Google aims to promote transparency and safeguard the integrity of the electoral process in the digital age.
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