Sports apparels brand Puma launches 3D web3 experience

On 13 June 2023, Puma, a German footwear company, unveiled its 3D metaverse experience called ‘Black Station.’ The immersive digital platform has been referred to as an ‘experiential home’ that is especially designed to assist product launches and provides unlimited admission to holders of Puma Pass non-fungible tokens (NFTs).

Get your digital ‘Rulebreaker’ shoe

According to it's developers, the Black Station experience is available to everyone to explore, but the opportunity to buy a digital 'Rulebreaker' shoe and obtain two digital wearables is only available to those who have RB tokens, which were given away as airdrops to Puma Pass subscribers.

"If you do not own an RB token, there is still so much to explore. Unkai, our city in the clouds, and Unter, our exhilarating club below, both are filled with mysteries to explore and collect."

Black station's developer

Grasping the metaverse

The RB token can be burned on Black Station from 13 June to 20 June, giving holders access to a number of metaverse product drops through their parent wallet.

Prior to now, Puma had said it was looking into different chains but had ultimately chosen to stick with Ethereum. Although Puma had earlier stated that it was interested in investigating alternative blockchain systems, it eventually chose to stick with Ethereum. Along with linking a wallet and spending ETH, users can use a credit card to buy digital collectibles.

Puma changed its Twitter identity to Puma.eth in February 2022 and registered a domain with the Ethereum identity service. At the time, Puma had invested in a number of NFT cat-themed collections, including Cool Cats, Lazy Lions, Gutter Cat Gang, and Catbox.

While events for 2024 are still being developed, Black Station will feature a few more general events this year, along with NFT drops.

Puma's entry into the metaverse with Black Station represents an essential turning point in the company's exploration of blockchain technology and NFTs.