Netflix explores gaming terrain: From binge-watching to button-smashing

Netflix, once the uncontested ruler of streaming entertainment, is boldly stepping into the gaming arena. In a bid to stay ahead of the competition and diversify its offerings, the streaming giant has set its sights on the gaming market. Although its initial foray into mobile games met with mild reception, a significant shift is on the horizon, as Netflix gears up for an ambitious expansion into full-fledged game streaming. This strategic move could potentially reshape the entire gaming landscape.

Creating a new Stadia: Revolutionising game streaming

In a strategic move reminiscent of Google Stadia, Netflix aims to revolutionise gaming with the distinct advantage of its established user base. The company envisions game streaming that eliminates the need for high-end computers, complex software installations, or the latest gaming consoles. This endeavor aligns with Netflix's larger goal of becoming a comprehensive multimedia platform in the near future.

Initial testing, initiated this week, targets selected users who will experience seamless game streaming on various devices, including TVs, PCs, Macs, and mobile devices—no dedicated console required. While the current testing phase features titles like 'Oxenfree' and 'Molehew’s Mining Adventure,' the potential to host major players in the industry looms large.

Gaming revolution on the horizon: Netflix's vision takes shape

Netflix's determination to venture into gaming extends beyond experimentation. The streaming giant has reiterated its intention to create original games based on popular franchises like 'Stranger Things.' The company envisions a gaming market revolution akin to the impact it made in the audiovisual realm. While skepticism abounds, if Netflix can master seamless, large-scale game streaming without latency or the need for specialised equipment, it may have discovered a path to prolonged relevance and an alternative to a gaming industry on the brink of transformation. As Netflix elevates itself to a new dimension, the gaming arena welcomes an unexpected contender.

Google Stadia's ambitious ascent to cloud gaming falls short

Google's ambitious leap into the world of cloud gaming with Google Stadia was met with high expectations but ultimately fell short of its aspirations. Chief among these was the issue of latency, with players experiencing noticeable delays between their actions and the in-game responses. This hindered the immersive gaming experience that Stadia had promised.

Additionally, the game library was limited, leaving players craving more diverse options. The requirement to repurchase games, even if they were already owned on other platforms, was another drawback that deterred potential users.