Concerns mount as Instagram Reels allegedly feature inappropriate content alongside ads by top companies
Instagram's Reels algorithm, owned by Meta Platforms, faced criticism as it recommended explicit content to test accounts specifically created to follow young influencers. Concerns rise as the system exposes minors and adults to inappropriate material.
web3
Highlights
- Instagram Reels accused of displaying controversial content adjacent to ads by top companies
- Major brands suspend ads on Reels as their content appears alongside inappropriate material, urging Meta to take action
- Ongoing challenges highlight broader concerns about algorithmic safety and child protection across social media platforms
Instagram's Reels video service, designed to entertain users with short videos, is facing scrutiny. Owned by Meta Platforms, the social app's algorithm, as revealed by The Wall Street Journal's investigation, is delivering inappropriate content to adults, especially those who follow teen influencers on the platform.
The Journal conducted tests to understand what Instagram's Reels algorithm would suggest to accounts focused on young gymnasts, cheerleaders, and teen influencers. Shockingly, the algorithm recommended explicit content, including inappropriate footage of children and overtly sexual adult videos, interspersed with ads from major U.S. brands.
What say you, big brands? https://t.co/GKEzn1fqQb
— Elon Musk (@elonmusk) November 28, 2023
Major brands linked to inappropriate content
In a disturbing twist, the ads from prominent brands like Disney, Walmart, Match Group, Hims, and even The Wall Street Journal were displayed alongside inappropriate content. Companies, upon learning about this, expressed concern, and some, like Match, suspended advertising on Reels. Meta, in response, initiated investigations and offered brand-safety audits.
Meta's pledge & industry concerns
Meta defended its platform, stating the tests created a unique experience not reflective of billions of users. The company emphasised its commitment to brand safety tools introduced in October. However, concerns persist about the algorithm's compilation of content showing children, explicit material, and advertisements. The Journal had previously reported on meta-algorithms connecting users interested in inappropriate content.
Instagram facing criticism
Instagram's Reels, while aiming to compete with TikTok, faces severe criticism for delivering inappropriate content. Major brands are re-evaluating their association with the platform, urging Meta to address the alarming issue promptly. The challenges highlight broader concerns about algorithmic recommendations, child safety, and the responsibility of social media platforms.
COMMENTS 0