Google announces upcoming 'IP Protection' feature for Chrome Browser

Google plans to add an 'IP Protection' feature to Chrome, concealing users' IP addresses with proxy servers for privacy. They're cautious about balancing privacy and web functionality.

This system will adapt to evolving online needs, protecting against tracking. Users will have an optional choice to use ‘ IP Protection’ feature and if you choose to use it, it will allow you to maintain control over your online privacy, while at the same time, Google can still collect information about how you use the web.

Google’s ‘IP Protection' is a way of striking a balance between protecting privacy and gathering data for improving services. The rollout will depend on regional differences. Google will use its proxies for testing with limited access for US-based IP addresses.

Concerns include cybersecurity and distributed denial of service (DDoS) attacks. Google explores user authentication, protecting against linking web requests to specific accounts, and DDoS safeguards. Testing will happen from Chrome 119 to Chrome 225.

IP protection feature test

In the beginning, Google will use its own servers to hide your online activity and test how well it works. Initially, only people using Google Chrome in the US could use it. To make sure it's used correctly, Google will give out special access tokens, limiting how much each person can use.

They plan to enhance privacy with a two-step proxy system, with the second proxy from a different company, not Google. This step could offer more privacy from Google itself. Notably, Gmail and AdServices will be among the first domains tested.

Google’s cybersecurity

The IP Protection feature in Chrome promises to boost user privacy by blocking trackers. However, Google's focus on security measures highlights the importance of addressing potential weaknesses to ensure a safe browsing experience for Chrome users.

Earlier rejections

Google's efforts to enhance user privacy have faced challenges. The World Wide Web Consortium's (W3C) rejected Google's Topics API proposal, which was meant to replace intrusive tracking cookies.

In September, Google introduced Privacy Sandbox for Chrome, aiming to remove third-party tracking cookies while delivering targeted ads.

According to the critics, Google's system may still follow and collect information about your online activities, even though it's supposed to improve privacy. So they suggested using a different browser if you want stronger privacy protection.