Indian brand Celio enters the metaverse to introduce its clothing line with rapper Emiway Bantai

Celio, the premium menswear brand in India, has made its entrance into the metaverse by introducing an exclusive collection with the renowned Mumbai-based rapper Emiway Bantai.

Dive into the Celio X Emiway

Using Emiway Bantai's current album, ‘King Of The Streets,’ as inspiration, this collaboration combines Celio's fashion knowledge with Emiway Bantai's musical skill to produce an original collection. Customers can enter the dynamic digital realm created by Celio X Emiway Bantai and examine the exciting new collection while interacting with other customers and fans and expressing themselves in unique ways.

The Celio X Emiway Bantai special collection blends streetwear fashion and features cutting-edge styles and urban fashion that are motivated by the brand's aesthetic and Emiway's creative vision. Through chic t-shirts, urban-inspired shirts, and bottomwear, this cooperation offers listeners a means to relate to Emiway's music in a real-world context.

King of the streets in the metaverse

Emiway Bantai spoke about the release of his album and the new collection, "King Of The Streets, recently published, and I am thrilled to have my very own album-inspired collection by Celio posted on the trending platform. It is an honour to be a part of Celio India's mission to provide a game-changing experience that breaks through barriers and innovatively engages with young culture by fusing music, fashion, and the metaverse. Since street style is what best represents my personality, it serves as the collection's inspiration."

"We are delighted to join with Emiway Bantai and begin on this fascinating adventure into the metaverse. This partnership not only demonstrates our dedication to remaining on top of current trends, but it also enables us to interact with our audience in a special and engaging way. Celio India has introduced a distinctive range of products that mix fashion, music, and digital experiences in order to embrace this futuristic environment in light of the enormous potential and rising popularity of this virtual world."

Satyen Momaya, CEO of Celio India

Before Celio, many other iconic fashion labels like Zara, Louis Vuitton, Forever21, Nike have branched out their digital collection in the metaverse. These companies initiated this transition after filing a trademark to showcase its brand in virtual worlds, covering virtual clothing and non-fungible tokens.