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Getting 'video player will be blocked after 3 videos' alert on YouTube? Here's why it's happening

YouTube's 'video player will be blocked after 3 videos' message frustrates users who employ ad blockers. This move aims to encourage ad viewing or YouTube Premium subscription for an ad-free experience.

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New Delhi, UPDATED: Oct 10, 2023 14:48 IST

Highlights

  • YouTube has introduced a feature that frustrates users employing ad blockers
  • To combat ad blocking, YouTube encouraged users to enable ads or subscribe to YouTube Premium
  • Many users are unhappy with these restrictions, leading to discussions

YouTube has introduced a new feature that’s causing frustration among its users. When people with ad blockers try to watch videos on the platform a pop-up message appears warning them that their ‘video player will be blocked after 3 videos.’

In a bid to tackle the use of ad blockers, YouTube ran an experiment urging users to either enable ads on their channels or subscribe to YouTube Premium. This subscription service offers an ad-free viewing experience.

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Understanding the error

This ‘video player will be blocked after 3 videos’ error message appears for users who have ad blockers enabled in their web browsers. Its purpose is to restrict viewers from watching videos without encountering ads unless they sign up for YouTube Premium, a service designed for ad-free video streaming.

Many social media users employ ad blockers to skip ads on video streaming platforms without incurring extra costs for an ad-free experience.

User frustration over YouTube's action

The implementation of these restrictions by YouTube has not been well-received by its users. Many have expressed their displeasure on various platforms, including X (formerly Twitter). Some users have threatened to switch to other video streaming platforms like Twitch due to the ad blocker restrictions.

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A solution but at a cost

YouTube Premium, which provides an ad-free experience, comes at a three-month plan for Rs 399, a one-month plan for Rs 129, and an annual plan for Rs 1,290 in India. The service also offers features such as background play with the phone screen locked, video downloads for offline viewing, and access to YouTube Music Premium for uninterrupted music streaming.

These recent developments on YouTube have sparked a debate about the balance between ad revenue and user experience, leaving many users contemplating whether the benefits of ad-free streaming are worth the subscription fee.

Published on: Oct 10, 2023 14:48 ISTPosted by: Minaal, Oct 10, 2023 14:48 IST

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