Meta to introduce Telegram-inspired broadcast channels on Facebook & Messenger
Meta is introducing its Telegram-inspired "broadcast channels" to Facebook and Messenger, following their earlier rollout on Instagram and WhatsApp this year. The feature is set to arrive on these platforms soon.
emerging tech
Highlights
- Meta is bringingTelegram-like broadcast channels to Facebook and Messenger, following Instagram and WhatsApp
- Channels like Netflix, WWE, League of Legends, and the international cricket committee are going to be added
- Mark Zuckerberg also uses broadcast channels for direct engagement with followers on Meta apps
Meta is bringing its Telegram-like "broadcast channels" to Facebook and Messenger, extending the feature that is already available to Instagram and WhatsApp.
This feature allows creators and public figures to share messages, supporting text, images, polls, and more. Only the channel creator can send messages, while viewers can react and vote in polls. Mark Zuckerberg and other Meta executives have been using this feature to communicate with followers.
Page managers can start channels if the option is available, and they can join a waitlist if not. Notable channels include Netflix, WWE, League of Legends, and the International Cricket Committee.
Broadcast channels offer creators and public figures a fresh method to connect with their followers within Meta's suite of apps. Previously, they relied on stories or posts for updates, but now they have a more direct means of engagement.
📢 Broadcast channels are coming to @facebook and @messenger ! Page admins can use broadcast channels to share updates with their followers using text, voice notes 🎙️, photos 📸, videos 📽️, and GIFs.
— Meta Newsroom (@MetaNewsroom) October 18, 2023
Learn more 👇https://t.co/qVonjYj8cO
Joining broadcast channels on Facebook
Once a broadcast channel is created, followers will receive a one-time prompt to join. Users can join directly from a page's profile, receiving notifications for each message. You can mute notifications while staying in the channel, and your chat list displays all the broadcast channels you've joined.
Mixed reactions to Meta's broadcast channels
Meta initially introduced broadcast channels on Instagram in February, with plans to extend the feature to all its major apps. While some users may appreciate this expansion to Facebook and Messenger, others express concerns about the loss of app uniqueness.
Notifications across multiple platforms could be seen as unnecessary. Users in a creator's Instagram channel may feel that joining their Facebook channel is unnecessary, as why join the same channel on different platforms as both give the same prompts and features.
COMMENTS 0