Google announces rules for blockchain-based apps on Android, including NFT policy

A new blockchain-based content regulation is being implemented by Google for Android apps available on the Google Play Store. The updated policy, which goes into effect on 7 December 2023, includes provisions for cryptocurrency exchanges and software wallets, transparency standards, and guidelines for NFT gamification that would apply to games like loot boxes. 

The purchase, holding, or exchange of cryptocurrencies needs to be conducted through certified services in regulated jurisdictions, according to the new rules. Moreover, cryptocurrency exchanges and software wallets must adhere to applicable legislation in the countries Google is going to target. The tech giant further said that it may ask developers for more information to demonstrate their adherence to laws or regulations.

Developers may not promote any potential earning from trading 

According to Google, all apps that allow users to buy or earn tokenised digital assets must disclose their  information on trading. In order to comply with this, developers may not promote or glamorise any potential earning from playing or trading activities.

Any gambling applications that incorporate digital assets like NFTs must go through a unique application process with Google. Money cannot be collected in exchange for a chance to obtain an NFT of unknown value, and NFTs cannot be used in wagers to try and win real-world money awards in apps that don't comply with Google's gambling app regulations.

What's changed for the blockchain based apps? 

On-device crypto mining is also prohibited by the content policy, although this was already the case; it was merely shifted from Google's regulations on financial services.

Only a few of the revisions to the company's Google Play regulations focus on blockchain technology. Any software that provides financial features, for instance, is required to submit a financial features declaration form. 

Additionally, Google is changing its deceptive behaviour policy to state that an app's functionality must be reasonably clear to users and that developers must not include "any hidden, dormant, or undocumented features within their app.