Watch brand Casio ventures into NFTs & Metaverse with new trademark; here’s what you can buy
Casio plans to offer digital products like virtual watch designs, clothing, accessories, NFT-authenticated images, NFT-authenticated videos, and augmented reality content.
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Highlights
- Casio submits a USPTO trademark application on 22 august, 2023
- The company plans to offer digital products like virtual watches, clothing, NFT-authenticated content, etc
- Rolex secures trademarks for NFTs & Metaverse products
Casio, the iconic watch brand, is embarking on a significant journey into the realm of web3 technology. The company has taken a notable stride by filing a fresh trademark application that covers virtual items, NFTs (non-fungible tokens), and Metaverse services.
Casio's trademark filing signifies its strategic intent to step into the flourishing digital asset arena. This move aligns with the trend of luxury brands exploring opportunities in blockchain-powered experiences.
What digital offerings will Casio provide?
On 22 August 2023, Casio submitted a comprehensive trademark application to the United States Patent and Trademark Office (USPTO). The application outlines Casio's plans to offer a variety of digital offerings, including virtual watch designs, clothing, and accessories; digital hairstyles and animated avatars; NFT-authenticated images, videos, and audio; virtual reality and augmented reality content; and software for managing virtual items and digital currencies.
Watches & the Metaverse trend
Casio's decision to embrace web3 technologies falls in line with similar moves by other prominent watchmakers. For instance, Rolex has taken steps to secure trademarks connected to NFTs and Metaverse-related products and services.
Hublot, on the other hand, engaged in a collaboration with Takashi Murakami to create a collection of watches that are closely linked to NFTs.
Furthermore, Timex joined forces with Daz 3D to introduce watches accompanied by complementary NFT designs. As luxury brands make their foray into the Metaverse, watchmakers are strategically navigating this new digital landscape by seamlessly merging virtual experiences with their well-established brand identities.
Venturing into digital collectibles
Casio also plans to expand into virtual fashion and avatar modification, allowing users to dress up their avatars in a range of clothes, accessories, and styles in Metaverse locations and games. The company also hopes to deliver special NFTs and Metaverse privileges to watch owners and fans who value the brand by launching web3 rewards programmes.
Casio's goal with these dynamic web3 designs is to seamlessly merge digital experiences into its actual products, appealing to both traditional and digitally capable customers.
By envisioning its web3 future, Casio crafts immersive digital encounters that continue its legacy of blending innovation with style. This guarantees that Casio remains responsive to changing customer desires for digital ownership, social relationships, and self-expression.
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