Google plans to use AI models for ads and help YouTube creators

As per the closed sources, Google has recently announced to expand its artificial intelligence growth in the advertising world. The tech giant has taken this decision of automating advertising to boost its revenue and improve margins, according to internal documents. 

Google will incorporate PaLM2 for ads automation 

The plans to automate advertising and ad-supported consumer services using generative AI powered by large language models (LLMs) was one of the priority areas of the company before the introduction of PaLM2(Pathways Language Model). 

Last week, at the Google I/O developer conference, the company revealed PaLM2 along with a couple of other generative AI updates. The announcement of PaLM2, which is the tech giant's powerful LLM, is said to be trained on  text data and is the enhanced version of the previous model that offers users with human-like responses to various commands. 

The technology shift with AI is as big as they come. That’s why it’s so important that we make AI helpful for everyone — and we can’t do it alone. We look forward to building the future together. Read @SundarPichai's blog post from #GoogleIO ⬇️ https://t.co/YZefBMh26Z

— Google (@Google) May 10, 2023

According to recent documents, some Google units are now preparing to employ PaLM 2-powered tools to let advertisers create their own media assets and recommend videos for YouTube creators to develop. 

For areas like titles and descriptions, Google has also been trying PaLM2 for YouTube youth content. Moreover, the company has been experimenting with the idea of providing five videos based on topics that appear relevant to creators. 

 Advertisers steps back 

Since last year, advertisers have been cutting back on their online marketing budgets, causing turmoil on Google, Facebook, and other platforms. Amid fears of recession, several advertisers have seen a decline in online marketing budgets, which eventually has led to a burden on tech giants and this could be seen as the potential reason for the automation in advertising, revealed experts. 

What’s more in the bucket for Google and advertising? 

On 23 May, Google will unveil brand-new advertising technology at Google's annual Marketing Live conference. As of now, no further details about the product offerings have been disclosed, but closed sources have directed AI to be at the central theme of the upcoming event.

“You’ll discover how our AI-powered ads solutions can help multiply your marketing expertise and drive powerful business results in today’s changing economy,” the website for the event stated.