Canva rolls out Magic Studio generative AI features for pictures, presentations, videos & more, check all the features here

Canva, the popular visual communication and editing platform, is celebrating its 10th anniversary with a remarkable innovation: Magic Studio, a suite of generative AI tools aimed at helping users effortlessly create documents, presentations, photos, videos, and more. Here's what you need to know about this exciting development.

Magic Studio: Unleash your creativity

Canva's Magic Studio is designed to empower businesses and individuals to design and produce graphics effortlessly. These cutting-edge AI tools are available to Canva Pro and Canva for Teams users, starting at just $14.99 per month, while non-paying users can access limited features.

Meet Magic Studio. Supercharge your workflow with all the power of AI, all in one place.

Which feature are you most excited to try? Let us know in the comments. pic.twitter.com/pGdCUnLB9y

— Canva (@canva) October 4, 2023

 

What does Magic Studio offer?

- Magic Switch: A tool that enables users to convert between different file types, for example, from a presentation deck to a text document.

- Magic Media: Transforms text into stylised photos and short videos.

- Magic Design: With the help of Magic Design, users can turn text prompts into multimedia presentations.

- Brand Voice: Canva now provides Magic Write, an AI-driven tool for generating text that has the capability to produce written content that aligns with a brand's specific tone and culture.

- Magic Morph: This tool adds artistic flair to text and shapes.

 

- Magic Grab: Magic Grab allows precise editing of objects in images.

- Magic Expand: The feature enhances images with AI-generated backgrounds.

- AI Apps on Canva: The Canva Apps Marketplace will provide additional AI applications from companies like OpenAI and Google. This allows users to conveniently access these third-party products without leaving the Canva platform.

- Magic Alt Text: It is an inclusive feature that provides AI-generated captions for images, making content accessible to screen reader users and those with limited internet access.

Canva shield: Prioritising user safety

Canva ensures user safety with Canva Shield, offering legal protection, automated content moderation, privacy controls, and more for enterprise users. This program monitors AI-generated content and submitted prompts.

Canva commits to providing $200 million in content and AI royalties to its creator community over the next three years. Additionally, creators contributing their content for AI training will receive compensation.

Impressive growth

Canva announces annualised revenue exceeding $1.7 billion, with six consecutive years of profitability. Users have created over 15 billion designs on the platform, averaging more than 270 designs per second.

Canva's Magic Studio represents a significant step forward in simplifying design and content creation, offering AI-powered tools to enhance productivity and creativity. With a focus on user safety, inclusivity, and supporting content creators, Canva continues to make visual communication more accessible and efficient.