Get the perfect look for yourself with Blend's AI-personalised clothing guide

Online shopping has transformed the way we buy clothes, saving us from the hassles of physical stores. However, navigating the vast world of online fashion can sometimes feel overwhelming, leaving us with endless tabs, overflowing shopping carts, and a sense of fashion-induced anxiety.

But now, a UK-based startup called ‘Blend’ is using the power of artificial intelligence (AI) to make online shopping a breeze. Blend harnesses the capabilities of AI to provide shoppers with personalised product recommendations tailored to their style, budget, and size.

Blend journey

Blend made its debut at TechCrunch Disrupt 2023 as one of the Startup Battlefield's standout companies. The startup unveiled its MVP (Minimum Viable Product), which will gradually roll out to the 2,000 eager users on the Blend waiting list.

After securing angel investment in April 2023, Blend is actively seeking investors for its seed round, aiming to expand the app's features and achieve a full-scale launch.

A three-part business model

Blends business model involves shoppers, influencers, and brands. Influencers and brands can diversify their revenue streams by partnering with Blend, while Blend earns a commission on sales. The app currently directs users to a brand's website for transactions, with plans for a seamless in-app purchasing experience in the future.

The power of generative AI

Blend’s strategy is based on transformer technology and recommendation algorithms fed by user interaction information. Like ChatGPT models, this technology aids computers in comprehending and producing human language. In the fashion world, it means understanding user preferences and offering tailored clothing suggestions.

Retail partnerships

Blend has already partnered with over 250 retailers, including luxury giant Net-a-Porter. Their initial target audience is digitally savvy users aged 18 to 34 who are beginning to define their personal style as they gain disposable income. Blend is launching in the UK first and has aspirations to conquer the US market.

Subscription services are ahead

On the consumer side, Blend is considering launching a subscription service with premium features like end-of-stock alerts, discounts, and early access to brand products.

With its vision to be the ultimate online shopping destination, Blend is set to redefine how we shop for clothes.