Tubi's Rabbit AI: Your personalised content finder powered by OpenAI's GPT-4

Tubi, a popular free ad-supported TV streaming service, has introduced a cutting-edge feature for mobile users. This new feature, called ‘Rabbit AI,’ is powered by OpenAI's GPT-4 and aims to make content discovery more personalised and fun for viewers.

Hyper-personalised recommendations

Tubi's Rabbit AI is all about giving viewers the best possible recommendations. Users can now ask content-related questions using natural language, making the process more user-friendly. For example, if you're in the mood for a funny shark movie, you can simply ask, "Do you have any movies that are funny about sharks?" Rabbit AI will then generate a list of funny shark movies available in Tubi's extensive library, including classics like 'Sharknado.'

Bookmarking favourites

One handy feature of Rabbit AI is the ability to save your favourite content recommendations. By tapping the ‘bookmark’ icon, viewers can create a personalised list of content they'd like to watch later. This feature makes it easy to remember and access your preferred movies and shows.

Tubi's new Rabbit AI feature integrates ChatGPT into its platform, allowing users to have conversational searches for movie recommendations. With up to 20 personalized suggestions, users can find content based on... #Tubi #AIRecommendations #MovieSearch https://t.co/1FustxK262

— Simon P (@simonkp) September 26, 2023

Exploring Rabbit Holes

Tubi also provides a unique feature called ‘Rabbit Holes’ which saves your search history. This means you can revisit your past queries and content discoveries at any time. It's a convenient way to continue exploring and finding new shows and movies that match your interests.

Beta test launch

Starting today, Tubi is rolling out the Rabbit AI feature as a beta test on its iOS mobile app. This early release allows users to experience the benefits of hyper-personalised content discovery before it becomes widely available in the coming weeks. Moreover, OpenAI paying subscribers will also gain access to the Rabbit AI plug-in for ChatGPT.

Innovation in content discovery

Blake Bassett, Senior Director of Product at Tubi, highlighted the company's unique position in the streaming industry. Tubi's vast content library, coupled with personalised algorithms, allows them to find content tailored to viewers' preferences and the moment they're in. With Rabbit AI, Tubi aims to make content discovery enjoyable and efficient.

Joining the AI revolution

Tubi's Rabbit AI isn't the only recent development in the media industry. Other giants like YouTube, Amazon, and Netflix are also investing heavily in AI-powered tools and experiences. Amazon, for instance, introduced a generative AI experience for Fire TV users and made significant investments in AI startups. Netflix, on the other hand, is actively seeking an AI product manager.

Tubi's Rabbit AI powered by OpenAI's GPT-4 is set to revolutionise how viewers discover and enjoy content. With its user-friendly features, personalised recommendations, and the ability to bookmark favourites, Tubi is making content discovery more engaging and efficient for its users.