Meet ‘Aitana Lopez’, a Spanish AI model earning nearly Rs. 3 lakh per month!

Did you ever imagine an AI model raking in substantial earnings and captivating the internet? Well, meet Aitana Lopez, the virtual influencer making waves in the digital realm.

According to a report by Euronews, based on a fictional 25-year-old woman with distinctive pink hair, 'Aitana Lopez' has garnered a staggering 122,000 followers on Instagram. Her fame doesn't end there; she even receives weekly private messages from celebrities expressing interest.

The Clueless agency, led by designer Ruben Cruz, birthed Aitana as a solution to challenges faced in the influencer industry. Projects were often hindered by influencer-related issues, prompting the agency to turn to AI for a groundbreaking solution.

"We began to examine how we worked and discovered that many projects were being postponed or cancelled due to issues beyond our control. It was frequently the fault of the influencer or model, rather than design issues."

Ruben Cruz, designer at The Clueless, told Euronews

Aitana's success story

As per Mr. Cruz, the monthly earnings of the virtual model range from 3,000 euros (Rs 2.72 lakh) to 10,000 euros (more than Rs 9 lakh).

"We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing," stated Mr. Cruz.

Aitana is not just a digital entity; she's a thriving brand ambassador, especially for Big, a sports supplement company, and she posts her images to ‘Fanvue,’ a website that functions similarly to OnlyFans.

Behind the scenes of Aitana

The team behind Aitana, instead of traditional photoshoots, convenes weekly to sculpt her virtual life. Decisions about her activities, the places she visits, and the photos to be uploaded are meticulously crafted. This seamless fusion of AI and design principles, implemented using Photoshop, has catapulted Aitana into the limelight.

The AI evolution continues

Aitana's success has paved the way for her virtual sibling, Maia, designed to be ‘a little more shy.’ Both names cleverly incorporate the acronym for artificial intelligence.

In addition to this, numerous brands and companies have unveiled their AI models, and among them is Myntra, presenting its AI model named 'Maya.' This reflects the widespread adoption of artificial intelligence across diverse industries.