Zuckerberg's AI vision to Meta's future: AI assistants redefining user engagement & social media

During the Q3 2023 earnings call event, Mark Zuckerberg highlighted the big impact of AI-powered assistants on user engagement and making money. Meta is diving into AI-driven vertical chatbots and the Meta AI assistant. They want to change how users engage and make more money.

Zuckerberg thinks AI technology will change how we use its apps. This means AI will generate or edit much of what we see. This AI push will also make advertising easier as it will let businesses experiment with different types of content.

Meta's new AI assistant provides real-time information and images through AI. They also have the AI Studio, where you can interact with various AI characters for community, customer support, and e-commerce.

In simple words, AI is set to change the game at Meta, making things easier for users and advertisers.

Meta CEO said,

And I think over time, maybe we’ll even get to the point where we can just generate content directly for people based on what they might be interested in.

Mark Zuckerberg

Transforming messaging apps

Mark Zuckerberg anticipates AI assistants will revolutionise messaging apps. Their impact is uncertain, but the goal is to enhance human interaction, making conversations more exciting. Users will be able to add AI characters to group chats for interactive, fun experiences.

AI characters will also create profiles on platforms like Instagram and Facebook. These AI-driven avatars will generate content and interact with users, offering a distinct form of entertainment and engagement.