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Deepfake video of actress Rashmika Mandanna goes viral, Amitabh Bachchan & Union Minister call for action

Actress Rashmika Mandanna falls victim to deceptive deepfake videos, which convincingly alter her image. This incident underscores the pressing need for legal regulations to combat fake online content.

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Rashmika Mandana deepfake video going viralartificial intelligence
Rashmika Mandana deepfake video going viral
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New Delhi, UPDATED: Nov 6, 2023 19:05 IST

Highlights

  • A viral video of Rashmika Mandanna turned out to be a convincing deepfake, raising concerns about online deception
  • Amitabh Bachchan called for legal action against deepfakes
  • Deepfakes use AI to replace one person's likeness with another, making it challenging to detect

A viral video featuring what appears to be actress Rashmika Mandanna entering an elevator turned out to be a convincing deepfake, sparking concerns about online fake content. A journalist shared the video on X, emphasising the need for new legal regulations against fake content.

The video, initially uploaded on Instagram featuring a person reported as Zara Patel, was manipulated without her involvement, and its creator remains unknown.

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Bollywood actor Amitabh Bachchan tweeted in favour of legal action against deepfakes. Comparing the deepfake and authentic videos reveals a stark difference, with Zara Patel's face changing to Rashmika Mandanna's after a brief moment.

Call for legal measures

The deepfake video featuring Rashmika Mandanna highlights the urgency of legal and regulatory action to tackle the spread of deceptive content online. It is essential to address the growing threat deepfakes pose and protect individuals from such digital manipulation.

Various celebrities from different fields have been targeted by deepfake videos in recent years, posing a significant challenge to their reputations and privacy.

What is a deepfake video?

A deepfake is a manipulated video using artificial intelligence (AI) to replace one person's appearance with another's in existing images or videos.

These fakes can be hard to detect and often display unnatural traits, like strange facial expressions or blurry eyes. Deepfakes pose a significant challenge in the digital age, requiring vigilance and regulation to combat their spread.

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Today, several online AI deepfake tools can be used to create such video content. All the person needs is video footage of someone and since celebrities have such a massive online presence, they are the most vulnerable.

Published on: Nov 6, 2023 13:44 ISTPosted by: Minaal, Nov 6, 2023 13:44 IST

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