Google unveils an AI-powered SGE feature for better search results for images & videos, here’s how its new feature works

In order to bring about a new age of search capabilities, Google's AI-powered Search Generative Experience (SGE) is about to receive a significant boost. The search engine behemoth's most recent endeavour seeks to revolutionise how people engage with search results by seamlessly merging pictures and videos.

The latest update introduces an exciting feature that promises to transform your search experience by seamlessly integrating multimedia elements like images and videos. Google is moving beyond the limitations of conventional text-based results in this paradigm-shifting move that is likely to change the search environment.

Start your search journey

Users who have enabled the AI-based SGE feature in Search Labs will soon notice an enhanced multimedia experience at the top of their search results. According to a report by Verge, Google is working hard to speed up the implementation of this upgraded summary box, which will improve the contextual information offered with the featured links.

Sundar Pichai, CEO of Alphabet, Google's parent company, emphasised the significance of this achievement. Pichai stated that the SGE is an important moment for the future of Google Search. He stated that this invention frees the search feature from its prior limits, encouraging the development of innovative ways that will influence the future of information discovery.

He further emphasised that as the technology improves, the SGE experience will undoubtedly become the new standard for search operations, reflecting the changing nature of information consumption and the critical role AI will play in facilitating it.

What’s new with this SGE feature?

In an official blog post, Google elaborated on the enhanced capabilities of SGE. Imagine searching for ‘tiny birds of prey.’ Instead of just receiving text-based results and links, you'll now have the privilege of visual context. This means you'll be able to see images of these birds and even watch videos, enabling a deeper understanding of your query. For instance, if you're curious about a yoga pose, you can watch a demonstration video to grasp the movements more effectively.

The rollout of these features is expected to commence this week, although it won't be a global launch initially. As of now, only users who have activated the SGE feature within Google Labs will witness these novel enhancements.

The journey of the SGE feature began with its initial showcase at Google I/O, and now it is being presented to the public for their use and benefit. But that's not all—SGE isn't the sole recipient of Google's AI-powered upgrades. The broader Google Search is set to receive a couple more enhancements, which are anticipated to start rolling out in the same week. These improvements underline Google's commitment to delivering a smarter, more immersive, and visually engaging search experience.

In a digital landscape where information is abundant, Google's move to integrate multimedia not only enriches your search results but also aligns with the evolving ways we consume content.