Flyfish, world’s first-ever generative AI sales platform offering consultative customer experiences

Fractal Analytics, a global artificial intelligence company that provides services in the consumer packaged goods, healthcare, retail, technology, and finance sectors, has unveiled ‘Flyfish,’ the first generative AI platform for digital sales, which allows consultative experiences through perceptive salespersons.

The platform redefines digital sales by analysing a customer's purchasing patterns, previous purchases, and preferences to produce a customised shopping experience that boosts sales and promotes loyalty.

According to Srikanth Velamakanni, co-founder and Vice Chairman of Fractal, "We envision the future of sales as the development of meaningful customer relationships based on a deep understanding of consumers' unique needs and preferences. Flyfish's main strength lies in its seamless integration with an organisation's sales processes, its capacity for product-specific training, and its capacity for delivering personalised user experiences. It has the potential to significantly affect many different sectors."

More about Flyfish

Being the first generative AI system for sales, Flyfish helps companies organise and connect their product information, marketing materials, and other important information. It can be linked with customer management systems (CRM) or other platforms.

The platform is simple to use and allows companies to quickly build up and train an AI sales advisor using pre-designed models. The AI sales advisor is thoroughly tested before being released on digital platforms. The software also includes customisable analytics dashboards for analysing customer interactions and sales data for relevant insights.

Groundbreaking performance in the field of sales

Flyfish's CEO and founder, Shridhar Marri, highlighted the platform's goal of replicating a personal shopper or product specialist experience. He mentioned that Flyfish is an innovative player in the digital sales world, and has already made headway in markets including e-commerce, retail, consumer packaged goods (CPG), and financial services.

Customers can use the current marketing technology to integrate structured and unstructured data. Flyfish improves current employee responsibilities and management workflows by streamlining the checkout process and incorporating human consultants.

Flyfish's Chief Product Officer, Neeraj Tripathi, stated that the company has taken several precautions to protect critical client data without compromising data privacy or security. He further added that Flyfish enables companies to build high-touch experiences at scale in all of the digital channels that their target audiences choose, including online, mobile, WhatsApp, Instagram, Facebook Messenger, Google Business Messages, Apple Business Chat, and WhatsApp.

As AI is slowly creeping in daily lives, it will be fascinating to see how this emerging technology makes a revolutionary advancement in the field of sales.