
Apple develops its own AI-powered chatbot ‘AppleGPT’, to rival ChatGPT & Google Bard
Apple is known for its privacy-focused approach and custom terms, it recognises the potential of large language models in revolutionising user experiences, as it already utilises AI and machine learning in various services.


Highlights
- There is uncertainty about its public release as Apple is cautious about safeguarding sensitive data
- Right now it’s only being used for internal prototyping
- This new LLM by Apple is based on ‘Ajax’ framework
In recent times, Artificial Intelligence (AI) has emerged as one of the most prominent technologies, attracting the interest of major tech companies worldwide. Renowned players like Meta (formerly known as Facebook), Google, and OpenAI have been at the forefront of AI advancements.
Surprisingly, even Twitter chief, Elon Musk, known for his cautious stance on AI, has ventured into the field by establishing his startup named ‘xAI.’ Amidst this ongoing AI race, Cupertino-based tech giant Apple has been making significant strides in the AI landscape.
The company is reportedly developing its own Large Language Model (LLM), internally referred to as ‘Apple GPT.’ This innovative framework, codenamed ‘Ajax,’ aims to create generative AI tools akin to ChatGPT, which would offer users simplified answers to a wide range of queries on various subjects.
However, Apple is approaching the public release of ‘Ajax’ with caution due to its focus on safeguarding sensitive data. This careful approach ensures that any potential privacy and security concerns are thoroughly addressed before making the AI technology available to the public.
As the competition in the AI domain continues to intensify, Apple's entry into the large language model arena could mark a significant development in the AI landscape. The potential launch of ‘Apple GPT’ will undoubtedly be closely watched by both tech enthusiasts and privacy advocates alike.
Apple's journey in the AI realm
Apple's interest in AI has been growing, and with the development of Ajax, the company aims to keep pace with the evolving AI landscape. Although Apple is known for its privacy-focused approach and custom terms, it recognises the potential of large language models in revolutionising user experiences.
🚨BREAKING: Apple is building an AI chatbot called 'Apple GPT.'
The company has developed a framework called "Ajax" and has deployed Apple GPT within internal systems.
A consumer product is aimed for next year.
Siri is about to get some massive upgrades 👀 pic.twitter.com/6FbKpt7KuZ — Rowan Cheung (@rowancheung) July 19, 2023
To avoid falling behind, the tech giant started working on Ajax last year, indicating its commitment to AI advancements. Moreover, job opening suggests Apple's intent to expand its expertise in large language models and generative AI.

Apple's approach to AI regulation and progress
Apple's CEO, Tim Cook, acknowledges the promise of large language models like ChatGPT but emphasises the need for thorough training to prevent bias and misinformation.
Cook advocates for both self-regulation within companies and government regulations to maintain ethical practices in the AI space. As Apple continues to explore AI technologies and its potential, it remains committed to upholding user privacy and responsible AI development.
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