Adobe levels up Firefly: Introduces innovative AI tools for content creators at Adobe MAX conference 2023
Adobe MAX is an annual conference hosted by Adobe Inc. This event unveils the latest Adobe tools, recognises visionary creators with the Adobe Design Achievement Awards.
artificial intelligence
Highlights
- Adobe MAX unveils new AI tools, recognises creators through th Adobe Design Achievement Awards
- Adobe is rolling out a new feature known as ‘Content Credentials’
- The 'nutrition label' is a feature in AI-generated images, containing details like the creator's name, creation date & more
At the annual Adobe MAX conference, which starts from 11-12 October 2023, Adobe has taken a monumental leap into the intersection of creativity and artificial intelligence (AI). This groundbreaking move signifies a transformative moment in the creative industry.
Adobe, a technology behemoth, revealed a plethora of cutting-edge AI innovations that are poised to redefine the creative landscape. These innovations, designed to cater to both consumers and artists, promise to be a game-changer.
You're not going to want to miss this. 🎉 We just announced some of our best features yet at #AdobeMAX, check it out to see what's new! https://t.co/RL0rX66H7B pic.twitter.com/txqzUv3TxV
— Adobe (@Adobe) October 10, 2023
What is Adobe Max?
Adobe MAX is an annual conference hosted by Adobe, Inc. This event unveils the latest Adobe tools, recognises visionary creators with the Adobe Design Achievement Awards, and offers a space for artists, designers, and photographers to connect with like-minded individuals.With editions in North America, Europe, and Japan, the 2023 event in Los Angeles showcased groundbreaking generative AI innovations.
Firefly-generative AI models
Adobe introduced three new Firefly generative AI models, designed with specific safety measures to ensure responsible and inspiring content creation. These models are set to revolutionise the creative process for Adobe Express users and offer a wide array of new tools across Creative Cloud apps, including popular software like Photoshop and Lightroom.
"Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March." @Adweek shares their take on #AdobeMAX: https://t.co/MmJWB6CQrP https://t.co/zNl7m5hlVG
— Adobe (@Adobe) October 10, 2023
Content credentials for content creators
To address concerns about the authenticity and ownership of AI-generated images, Adobe is rolling out a new feature known as ‘Content Credentials.’ This is essentially a ‘nutrition label’ for AI-generated images, providing crucial information such as the creator's name, creation date, and any subsequent edits. This move is a significant step in combating the proliferation of misleading AI-generated visuals on the internet.
Today at Adobe MAX, in collaboration with our industry partners and the creative community, we launched a new era for digital content transparency with the Content Credentials icon.
"We believe Content Credentials empower a basic right for everyone to understand context and more… pic.twitter.com/X9HtnSwJY1 — Content Authenticity Initiative (@ContentAuth) October 10, 2023
The future of Firefly: New models on the horizon
Adobe is dedicated to evolving and expanding the capabilities of Firefly. Upcoming releases include Adobe's Firefly Image 2 Model, Adobe Firefly Vector Model, and Adobe Firefly Design Model. These additions will keep Adobe at the forefront of AI-powered art generation.
Adobe's commitment to pushing the boundaries of AI in creativity is evident at the Adobe MAX conference. With new Firefly AI models, Content Credentials for image authenticity, and record-breaking usage, Adobe forges ahead with innovation, offering endless inspiration and new creative frontiers.
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