Google collaborates with Hiber, introduces a generative AI tool that can create online worlds from text
Hiber aims to streamline the process of creating in-game content, making it more user-friendly and cost-effective.
Highlights
- Hiber partners with Google's generative AI to improve the Hiber3D platform
- The tool enables creators to use natural language to define their worlds
- Tommy Hilfiger launched the Metaverse experience on HiberWorld for a 3D fashion showcase
In a bid to make game development more accessible and efficient, some innovative game developers are turning to artificial intelligence (AI).
At the Google Cloud Next event in San Francisco, the startup ‘Hiber’ which provides IoT monitoring solutions for the offshore industry, made an exciting announcement. It revealed its collaboration with Google's generative AI technology to enhance its Hiber3D development platform. This integration aims to streamline the process of creating in-game content, making it more user-friendly and cost-effective.
AI-powered Hiber3D: Enabling creative expression with natural language
Hiber3D, the technology behind Hiber's own virtual platform known as HiberWorld, already has over 5 million user-created environments owing to its no-code approach. Creators may now articulate their ideas using natural language, defining the worlds they wish to bring to life, because of the debut of Google's generative AI tool. They can even create worlds depending on their emotions or the ambience of a movie.
"With the help of generative AI, we're taking away that last hurdle for creativity. People are inherently creative, but you can get stuck and not know what to do. But now AI is what we believe is going to unlock creativity for the masses and unlock that creativity that exists in everyone."
Google cloud's collaboration
Hiber, in partnership with Google Cloud partner and AI consultancy firm Datatonic, utilises Google’s Cloud Run and PaLM large language models to provide a user-friendly and immersive create-and-play experience.
Google Cloud's Director of Game Industry Solutions, Jack Buser, expressed enthusiasm for the collaboration, stating, "By collaborating with Hiber and Datatonic, we are able to unlock even more capabilities of real-time generative AI so that players can experience worlds the way they want and imagine them to be."
Hiber's creative universe
Hiber, based in Gothenburg, Sweden, has been offering a suite of tools for creating immersive online worlds since 2017. In a recent example, fashion brand,Tommy Hilfiger, launched its Tommy Parallel Metaverse experience on HiberWorld, allowing fashion enthusiasts to showcase their style in a 3D environment.
The power of generative AI
HiberWorld is not the sole Metaverse platform tapping into AI to streamline creativity. In March, Oncyber introduced Magic Composer, an AI-powered tool using OpenAI's ChatGPT for users to craft environments using text-based prompts. The social media giant Meta has also expressed similar intentions regarding its Metaverse endeavours. Other notable companies using generative AI in this context include Roblox, Meta, NVIDIA, and Activision Blizzard.
