Samsung & Netflix collaborate to bring the "Squid Game: The Trials" immersive experience to fans
Samsung's latest mobile devices, including the Galaxy Z Flip5 and Galaxy S23 Ultra, offer innovative features integrated with key scenes from "Squid Game."

Highlights
- Samsung teams up with Netflix for the "Squid Game" live experience
- Fans can now register for the exclusive "Squid Game: The Trials" in Los Angeles
- The Galaxy Z Flip 5 & Galaxy S23 Ultra offer innovative features integrated with key scenes from "Squid Game”
On 21 December 2023 Samsung Electronics joined forces with Netflix to launch an immersive pop-up experience, "Squid Game: The Trials." The experience, powered by Samsung's cutting-edge technology, offers fans a unique opportunity to step into the captivating world of the hit Netflix series "Squid Game."
Unveiling the experience in Los Angeles
Samsung's latest Smart TVs and Galaxy smartphones play a central role in bringing "Squid Game: The Trials" to life. Fans and participants can sign up for this one-of-a-kind experience, currently open in Los Angeles, which will extend into the new year with plans for global expansion.
"We are thrilled to partner with Netflix to offer industry-leading entertainment experiences."
Immersive zones
Participants navigate through experiential zones surrounded by Samsung's flagship Neo QLED 8K, 4K, and The Frame, enhancing the intensity and excitement of the games.
At the entrance, the Neo QLED 8K showcases the "Squid Game: The Challenge" trailer in breathtaking 8K resolution, thanks to the Neural Quantum Processor 8K.
Mobile innovation & game interaction
Samsung's latest mobile devices, including the Galaxy Z Flip5 and Galaxy S23 Ultra, offer innovative features integrated with key scenes from "Squid Game." During the iconic Red Light, Green Light game, the Galaxy S23 Ultra captures key moments with hyperlapse video and high-quality pictures.
S Pen & digital dalgona challenge
The S Pen plays a crucial role in the Digital Dalgona Challenge, offering precision for players engaging in the pressure-sensitive task of cutting delicate shapes out of the Korean candy.
The Galaxy S23 Ultra's immersive ultra-wide screen allows players to enjoy the challenge at different difficulty levels, with the S Pen also serving to capture in-game photos for sharing.
Availability & ticket information
For those eager to dive into the "Squid Game" universe, tickets for "Squid Game: The Trials" in Los Angeles are now available for purchase. Limited-time tickets can be found at [Netflix's official site] (https://www.netflix.com/tudum/squid-game-the-trials) .
Samsung's long standing relationship with Netflix is based on a shared purpose, which is to fuel passions and help people discover new worlds," said Stephanie Choi, EVP & Head of Marketing of Mobile Experience Business at Samsung Electronics.