Jewellery meets Metaverse: Senco Gold & Diamonds launches India's first virtual jewellery showroom! Here’s how you can buy

With the Metaverse gaining traction across various industries, it comes as no surprise that an array of ventures, from food brands to celebrities, are venturing into this digital realm.

Now, joining the ranks of innovators, Senco Gold & Diamonds, a trusted name in the jewellery industry, has launched India's inaugural virtual jewellery showroom, 'Sencoverse.' This pioneering move not only reflects the growing allure of the Metaverse but also underscores the industry's readiness to embrace digital transformation.

A new era in jewellery shopping

'Sencoverse' offers a complete shopping journey, enabling users to effortlessly browse the virtual showroom, select their preferred pieces, and have them delivered right to their doorstep. The beauty of this virtual world is that customers can explore it from the comfort of their own devices by simply visiting Sencoverse's website, i.e., https://www.sencoverse.com/.

Suvankar Sen, MD and CEO of Senco Gold & Diamonds, expressed their commitment to offering unparalleled shopping experiences to customers, especially the digitally-savvy millennials and Gen Z shoppers who are redefining the retail landscape.

Try before you buy

Sencoverse transforms jewellery shopping into an interactive and gamified experience. The virtual showroom boasts a collection of over 100 jewellery products, each presented in stunning 360-degree views with intricate 3D details. Customers can zoom in for a closer look and gain insights about the products.

Sencoverse offers an integrated ‘Try On’ feature, utilising augmented reality technology. This enables customers to virtually try on jewellery items, helping them visualise how each piece complements their appearance.

Play, fun & earn

As an added layer of fun, Senco Gold & Diamonds has introduced a treasure hunt game within the platform. Users can embark on a quest to locate four missing jewellery pieces hidden throughout Sencoverse. Those who successfully uncover all four pieces will be rewarded with 500 points, which can be redeemed for discounts and special offers at any Senco store.

Joita Sen, Director and Head of Design and Marketing at Senco Gold & Diamonds, emphasised their commitment to combining craftsmanship and quality with digital innovation. Currently showcasing 100 exquisite products from the Everlite Collection and more, Sencoverse has plans to expand its product range in the future.