FIFA & Upland launch Women's World Cup 2023 in Metaverse, fans can collect event-themed NFTs
The partnership brings together football supporters from all over the world to take part in a variety of FIFA-related digital activities, celebrate their dedication, and interact with one of sport's biggest international events.
Highlights
- FIFA & Upland continue to work together to provide a completely immersive web3 experience
- Players can create their own games using digital experience
- FIFA Women's World Cup AU NZ 2023 can be downloaded via Google Play and the App Store
FIFA and Upland have partnered up once again to create an immersive web3 experience that will unite football fans from all around the world. With the help of this partnership, participants can take part in a variety of events and gain full experience to connect with like-minded supporters in Upland's virtual cafes throughout the competition, share their accomplishments, talk about their ideas, and proudly demonstrate their support for their team.
What’s new with the partnership?
Upland, an open web3 platform and Metaverse super app, strives to establish the greatest and most dynamic open Metaverse economy. It is now providing football fans with an opportunity to connect in specially themed cafes dedicated to FIFA Women's World Cup AU NZ 2023.
In these cafes, fans can gather, interact, and celebrate women's football together. Within Upland, fans will also have access to immersive 3D spaces that revolve around the tournament's theme, allowing them to socialise and connect in a more interactive environment.
Additionally, the platform empowers the community to create their own games and experiences, utilising the tournament-based digital collectibles to further enhance the overall experience.
One of the features of the FIFA Women's World Cup AU NZ 2023 in the Upland Metaverse is the numerous avatar customisation choices for players and supporters. Participants create unique representations of themselves using a variety of options, thus promoting originality within the virtual football community.
"We are thrilled to continue our web3 experience in Upland for the FIFA Women's World Cup AUNZ2023TM and build a celebrated experience that unites the past, present, and future of the world's largest football competition. As we continue to develop Upland as the Metaverse Super App, our goal is to build long-term, sustainable momentum for FIFA tournament growth in the Web3 category."
Team pride in the Metaverse
In the Upland Metaverse, fans are rewarded for showing their team pride. Players can buy and acquire 'Bundles' that feature various digital collectibles of different values as well as goods representing all thirty-two FIFA Women's World Cup 2023 nations.
Players may show their nation and team pride in their virtual homes by displaying these collectibles, whether they're waving a flag in their neighbourhood or exploring the huge Upland globe.
Get a realistic experience with the community
In order to get a more realistic experience, users can download FIFA Women's World Cup AU NZ 2023 in the Upland Metaverse super app from Google Play, the App Store, and the web.
The FIFA Women's World Cup experience in Upland is all about socialising and engaging with other football fans in a fully immersive 3D experience, despite the presence of a strong competitive atmosphere.
Players will have the opportunity to connect with like-minded supporters in Upland's virtual cafes throughout the competition, share their accomplishments, talk about their ideas, and proudly demonstrate their support for their team.
Previously, as part of its ‘WE ARE’ campaign, FIFA filed trademark applications relating to the Metaverse. The campaign will feature people and events that fans can look forward to in 2026 by taking pictures of faces and locations that convey their own special FIFA World Cup stories.
