Social media platform TikTok unveils feature that allows creators to label AI-generated content

TikTok, the popular social media platform, is taking steps to enhance transparency in its content by introducing a new feature that allows creators to label content generated using artificial intelligence (AI) tools. This move aims to ensure users are aware when videos and photos have been created with the assistance of AI, in alignment with TikTok's existing user guidelines. The platform is also testing an automatic labelling system for AI-generated content.

Labelling AI-generated content

TikTok users first noticed this new feature in action last month, and the company officially announced it in a recent blog post. The labelling feature encourages creators to mark their content as AI-generated, making it clear to viewers that AI software played a role in its creation. This AI label will be displayed below the username in the corner of videos, serving as a visual indicator of AI involvement.

Additionally, the prompt includes a reminder that content may be removed if the use of AI tools is not disclosed.

AI-generated content of Taylor Swift

As with many other social media platforms, TikTok has witnessed the rapid growth of AI-generated content. Users and the platform itself have utilised AI to create content that often goes viral. Examples include AI-generated songs imitating famous artists like Drake and fake videos featuring celebrities like Taylor Swift. To address this trend, TikTok has taken the initiative to make content labelling more explicit.

Renaming effects & increasing clarity

TikTok is not stopping at content labelling. The platform is also making changes to the way it names effects that use AI tools. Effects that involve AI will now include the term ‘AI’ in their names.

Moreover, TikTok will require effects creators to follow suit, further enhancing clarity for users. This move seeks to make it clear when AI is responsible for particular visual or audio effects in TikTok content.