Snapchat is going to introduce 'Dreams': AI-powered imaginative selfies & scenarios
Snapchat plans to unveil ‘Dreams’ an AI feature crafting imaginative images, elevating user experiences with creative and fantastical backdrops.

Highlights
- Snapchat's upcoming feature ‘Dreams’ transports users and friends into creative AI-generated scenarios
- ‘Dreams with Friends’ allows users to create AI-generated dreamscapes together
Snapchat is poised to further expand its horizons in the realm of generative AI features, building on the success of its AI-powered chatbot, My AI. In a bold move, the company is set to introduce its upcoming generative AI feature named ‘Dreams’ which promises to revolutionise user experiences.
With Dreams, Snapchat users will soon be able to embark on a creative journey where AI-generated images place them and their friends in imaginative and fantastical backgrounds.
This groundbreaking concept, discovered by app researcher, Steve Moser, unveils a new dimension of interactive AI.
Elevating selfies to extraordinary realms
The feature will enable users to upload selfies, which will serve as the canvas for Snapchat's AI to bring up captivating scenarios that match their wildest imaginations.
Although reminiscent of existing AI photo apps, Snapchat's Dreams sets itself apart by focusing on enchanting and extraordinary settings rather than mundane headshots.
The app encourages users to provide clear selfies with a range of angles, expressions, and lighting conditions to ensure optimum results.
Collaborative imagination with dreams & friends
The company's vision for ‘Dreams’ doesn't end with individual experiences; it's extending the feature to include friends. ‘Dreams with Friends’ will enable users to grant permission for their friends to become part of these AI-generated dreamscapes, a delightful prospect that fosters collaborative imagination.
Hints of potential ‘Dream Packs’ available for purchase within the Snapchat app suggest a potential monetisation avenue for this innovative feature. The incorporation of ‘Dreams’ into the app's interface, strategically placed between the Camera’s roll and Stories, hints at Snapchat's commitment to this venture.
While Snapchat remains tight-lipped about its future plans for ‘Dreams’ it's evident that the company is taking confident steps toward making AI-generated dreams a reality for its users.