Elon Musk spends huge on GPUs for its upcoming Twitter AI project
The CEO of Twitter, recently purchased thousands of GPUs for AI development at Twitter.

Highlights
- Elon Musk plans big for AI at Twitter
- The company did not clear much on AI development as of now
- Musk and other tech giants signed open letter on the threat related to AI projects
After hiring a few former DeepMind researchers, Google’s AI technology division, Twitter is reportedly moving ahead with an in-house Artificial Intelligence project. As per the information, for this AI project, Elon Musk, CEO of Twitter, has purchased 10,000 graphics processing units(GPUs) which will be used in the company's data centres.
Musk’s commitment grows big for AI development at Twitter
Due to tremendous computation power needed from the technology, GPUs work on large scale AI models. To enhance the overall GPU and AI infrastructure at Twitter, Musk tweeted on 18 March about the use of AI to detect & highlight manipulation of public opinion on Twitter.
The unnamed sources claimed that although the project is still in its early stages, the purchase of so many GPUs demonstrates Musk's 'commitment' to it. At this time, another source emphasised the project to use a large language model, however, no clarity on the role of generative AI at Twitter is clear till now.
More on the purchase of GPUs
The information related to the purchase of GPUs comes a few weeks after Musk, Bill Gates, Steve Wozniak and others urged a temporary pause on AI development, considering potential risks associated with its usage by signing an open letter.
Large corporations like Twitter purchased hardware at discounted prices since they need thousands of pieces. Here, it must be mentioned that when purchased separately, the prices of Nvidia's H100 can cost around $10,000 per unit, giving some idea of how much the company ( Twitter) may have spent on hardware for its AI initiative.
At this time, no information on Twitter's hardware was revealed. Despite continuous financial problems related to Twitter, Musk refers to the current situation as an 'unstable financial condition,'and spent tens of millions of dollars on these computing Chips.
Information further suggests Atlanta to be the most likely chosen location for the deployment of these GPUs in one of Twitter's two remaining data centres. In late December 2022, Musk decided to shut down one of its data centres in Sacramento, which indeed impacted its computing power and perhaps led to the current decision.