Bollywood actor Amitabh Bachchan enters the realm of generative AI with Ikonz Studios
Fans to get a unique way of interacting and engaging with their favourite superstar with the help of generative AI in association with Ikonz Studio by the end of 2023.
Highlights
- Fans will get a chance to engage with their beloved Bollywood icons
- The superstar is grateful to be a part of the generative AI-based feature
- Ikonz Studios is backed by Village Global
Imagine being a Bollywood fan and interacting with your favourite superstar at various locations, with the ability to engage in instant conversations at the comfort of your house. Well, this is very much possible now as we have seen advancements in AI across different sectors.
Amitabh Bachchan, a bollywood actor in association with Ikonz Studio, is set to embark on a new venture in the realm of generative AI. Ikonz Studios which specialises in bringing renowned cultural icons and iconic intellectual properties to life through interactive mediums powered by generative AI.
Bachchan while interacting with Bollywood Hungama told:
“I am intrigued with the way technology is evolving and the pace at which new innovations are coming up worldwide, one such being generative AI. I am happy to be a part of such an amazing futuristic world of generative AI and have therefore partnered with Abinav-promoted Ikonz. Together we shall embark on this new metaverse world”
Notable examples of generative AI include ChatGPT and Bing Chat, which are AI systems capable of generating text, graphics, and other media in response to user input.
According to Abhinav Varma Kalidindi, the founder and CEO of Ikonz, this collaboration aims to provide fans with an unprecedented opportunity to engage with their beloved icon. By capturing Amitabh Bachchan's defining characteristics, the Ikonz team aims to create an immersive experience that can be enjoyed by fans worldwide.
Once launched at the end of 2023, customers in India will have the chance to interact with Bachchan at various locations, with the ability to engage in instant conversation.
Big names backing ‘Ikonz Studio’
Ikonz Studios, a company that specialises in generative AI and is supported by prominent venture capital firm Village Global, counts influential figures like Mark Zuckerberg, Bill Gates, Jeff Bezos, and Mike Bloomberg among its backers. Bollywood actor Rana Daggubatti and Prasad Vanga's Anthill Ventures have also invested in the company.
With content rights for popular Indian comic series such as Amar Chitra Katha, Tinkle, and Chacha Chaudhary, Ikonz aims to bring beloved characters like the Pandavas, Supandi, and Shambu into the digital realm through their metaverse platform.
On this platform, users will have the opportunity to engage in the Battle of Kurukshetra, own non-fungible tokens (NFTs) representing items like chariots or bows and arrows, and even trade these digital assets at prices comparable to physical copies.
Several Bollywood stars, including Pankaj Tripathi, Suneil Shetty, and Sonu Sood, have made investments in AI-based startups focusing on various fields like agriculture and social media.
Revolutionising entertainment with AI solutions
In addition to their work in generative AI, Amitabh Bachchan and Salman Khan have previously explored the world of NFTs by launching their own collectibles. Notably, singer Kailash Kher and designer Manish Malhotra have also introduced their unique NFT collectibles in the past.
Ikonz Studios has set its sights on raising $10 million in Series-A funding, which will be utilised to expand their team and develop AI tools specifically catered to the entertainment industry. This investment will fuel the company's growth and allow them to provide cutting-edge solutions in the realm of entertainment and artificial intelligence.
