Zynga, maker of FarmVille, unveils Ethereum NFT game ‘Sugartown’, big news for web3 gaming
Zynga, famous for FarmVille, enters web3 with blockchain game "Sugartown," using Ethereum NFTs, a departure from its earlier casual gaming ventures.
Highlights
- Farm animal trio opens portal to Oras in “Sugartown”
- Zynga offers 10,000 Ora NFTs, granting game access and mini-games in Sugartown
In a significant move towards the world of web3 gaming, renowned casual and mobile game publisher Zynga recently unveiled its inaugural blockchain game named ‘Sugartown.’
Drawing on the power of Ethereum's NFTs, Zynga's entry into the blockchain gaming realm represents a notable shift from its origins in 2007 when it captivated audiences with iconic titles like FarmVille and Words with Friends in 2009.
After revealing its interest in blockchain gaming in late 2021, Zynga has maintained a reserved stance regarding the project since early 2022. It's worth mentioning that the company was acquired by Take-Two Interactive, known for Grand Theft Auto, in a $12.7 billion deal the year before. This merger indicated a joint dedication to investigating opportunities in blockchain gaming.
Sugartown: Farm animal portal transforms into web3 game
In the world of Sugartown, a trio of farm animals has unlocked a portal from a different realm. This rift has allowed beings named Oras to traverse into Sugartown, transforming it into an engaging game. While a precise release date for the game remains undisclosed. As per report, Sugartown will be accessible exclusively through web browsers.
Matt Wolf, Zynga Vice President of Web3 Gaming said, “Our ambition is to empower players through a sustainable Web3 platform full of fun and enduring games.”
“We created Sugartown to appeal to a native web3 market,” he added, “but with the ambition of scaling much wider over time while we build a passionate and engaged community of holders we hope will enjoy this experience as much as we loved bringing it to life.”
Sugartown game utilises NFTs for engaging web3 experience
Zynga's innovative approach to engagement involves the distribution of 10,000 Ora NFTs later this year. Essential for players to access the game, these NFTs serve as a gateway to an array of experiences and free-to-play mini games within Sugartown.
Notably, players will have the additional option to ‘"stake’" or lock up their Ora NFTs, thereby accumulating Sugar, a non-cryptocurrency in-game currency.
In short, Zynga's foray into the blockchain gaming landscape with Sugartown marks a noteworthy progression toward the realm of web3 gaming. With the utilisation of Ethereum NFTs and a unique narrative premise, this venture holds promise for reshaping player experiences and engagement dynamics.
