AI Shift: MediaTek's chips ready to challenge Google Pixel's legacy
Discover how MediaTek chips could potentially outshine Google Pixel smartphones in AI features, allowing users to remove unwanted objects from images and receive personalised suggestions. Explore the advancements in MediaTek's AI technology and its potential to revolutionise the smartphone experience.

Highlights
- MediaTek announces new AI chips
- The chips boast support for Large Language Models
- Google Pixel to face stiff competition
MediaTek, a prominent player in the semiconductor industry, is poised to make waves with its AI chips. Could these chips be the key to surpassing the renowned Google Pixel in terms of AI capabilities? Let's delve into the details and uncover the potential rivalry.
MediaTek Al chips: A sneak peek
While details remain somewhat shrouded in mystery, David Ku, MediaTek's Chief Financial Officer, has hinted at the exciting prospect of their AI chips rivalling Google Pixel's capabilities. Media reports suggest functionalities akin to Google's Magic Eraser feature, allowing users to remove unwanted elements from images effortlessly. Additionally, these chips could harness AI to offer personalised suggestions, potentially transforming the smartphone user experience.
The Dimensity series: Powering the future
MediaTek has already made strides in on-device generative AI with its Dimensity series. The Dimensity 9300, catering to flagship devices, boasts support for Large Language Models (LLMs) with an impressive 33 billion parameters. Meanwhile, the Dimensity 8300, designed for mid-range smartphones, can handle LLMs with up to 10 billion parameters. This underscores MediaTek's commitment to pushing the boundaries of smartphone AI capabilities.
AI integration in personal assistants
David Ku emphasises the extensive utility of AI when integrated into personal assistants. Imagine an AI-powered assistant alerting you to urgent emails, even in silent mode, and providing contextual solutions for various situations. MediaTek envisions a seamless blend of AI and personal assistants, enhancing user convenience and efficiency.
Automatic captions with AI magic
One of the most intriguing possibilities lies in the AI chip's ability to automatically generate captions for social media photos. This feature could streamline the process of sharing moments by providing users with ready-made captions, adding a new dimension to social media interactions.
MediaTek vs. Google Pixel: The unseen competition
While the specifics of MediaTek's AI capabilities are yet to be fully unveiled, the potential to rival Google Pixel in AI features is undoubtedly exciting. The competition between these tech giants could drive innovation, ultimately benefiting consumers by ushering in a new era of advanced smartphone functionalities.
MediaTek emerges as a formidable contender in the race for AI supremacy in smartphones. While the specifics are yet to be fully unveiled, the prospect of their AI chips rivalling Google Pixel's features is promising.
As technology continues to advance, consumers can anticipate a future where smartphones powered by MediaTek chips redefine the boundaries of AI capabilities, offering a compelling alternative in the competitive world of mobile devices.