Instagram's upgrade: Introducing custom AI stickers & innovative 'cutting out' feature for reels & stories
Instagram is testing a feature that leverages Meta's Segment Anything AI model, enabling users to create custom stickers by 'cutting out' objects from their photos or videos for personalised use in reels and stories.
Instagram new updates & AI features for reels & stories
Highlights
- Instagram users can now enhance their images with subtle colour changes or completely transform their look with effects like blur
- The platform is testing a feature that enables users to create custom stickers using Meta's Segment Anything AI model
- Six new text fonts & styles are introduced for added text customisation
Instagram has rolled out a series of updates aimed at providing users with more creative control and options for editing their content. One notable addition is the introduction of over 20 new filters, marking the first major update to filters in several years.
Users can now enhance their images with subtle colour changes or completely transform their look with effects like blur. Each filter comes with an intensity slider, allowing for personalised adjustments to achieve the desired visual effect.
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Streamlined posting interface for easy sharing
Instagram has revamped its posting interface, making it more user-friendly and efficient. Improved previews, along with the ability to zoom and search images by keyword, simplify the process of selecting and sharing content from the camera roll.
Custom AI stickers for reels & stories
In a move to enhance creative expression, Instagram is testing a feature that enables users to create custom stickers using Meta's Segment Anything AI model. This allows users to 'cut out' objects from their photos or videos, creating personalised stickers for use in reels and stories.
The intuitive AI identifies the subject in the media, and users can fine-tune the selection manually if needed. The custom stickers can be accessed through a new 'Create' option, offering a unique and personalised touch to content.
Reels improvements: Scaling, cropping & more
Instagram is actively testing options for scaling, cropping, and rotating individual clips in reels. Additionally, a new clip hub is introduced to facilitate the creation of more engaging and shareable content. The Reels interface is updated for easier navigation, and undo and redo functionality is now available.
Text-to-speech
Users now have access to 10 new English text-to-speech voices, bringing more diversity to audio content. Six new text fonts and styles are introduced for added text customisation. These features provide users with a broader range of options to enhance the visual and auditory appeal of their posts.
Replays metric & real-time retention chart
A new reel metric, 'Replays,' is introduced, combining with 'Initial Plays' to provide a total 'Plays' figure. This metric offers insights into user engagement by distinguishing between initial plays and subsequent replays.
Additionally, a real-time retention chart is in development, allowing creators to monitor audience engagement more effectively.
Additional updates
Instagram has also reintroduced photo filters for posts, catering to users who appreciate both subtle colour edits and expressive styles. The platform has made it easier to find trending audio and access the audio browser, streamlining the content creation process. Drafts now offer a streamlined view with the ability to rename and schedule drafts.
Users can also zoom in and search their camera roll for faster content selection. These updates are gradually rolling out on Instagram, offering users a richer and more intuitive platform for creative expression and content sharing.
