Google once requested to preload Search app on iOS: What happened next?
In 2018, Google proposed preloading Google Search on iOS devices, but Apple declined, highlighting their distinct approaches in the tech world.
Highlights
- Google's CEO proposed preloading Google Search on iOS devices to Apple in 2018
- Apple declined the proposal due to its policy against preloading third-party software
- This clash of principles emerged during Pichai's testimony in a Google antitrust trial, showcasing the unique dynamics between Google and Apple
In late 2018, Google's CEO, Sundar Pichai, had a bold proposition for Apple's CEO, Tim Cook. It was a momentous meeting where Cook expressed his desire for a deeper partnership between their tech giants, and a seamless integration of services.
The stage was set for a groundbreaking proposal - pre installing a Google Search app on every iOS device. What could this have meant for Apple, and why did it not materialise? Let's delve into this intriguing chapter in the tech world.
The bold proposition: Google Search on iOS
Sundar Pichai's idea was simple yet audacious. He envisioned Google Search becoming an integral part of every Apple device. Whether it would be a full-blown app, a native widget, or a reinvention of the Spotlight feature remained uncertain.
But the motive was crystal clear - to drive more searches on Apple devices, ultimately resulting in increased revenue for both Google and Apple.
This proposal emerged from the lucrative search agreement between the two tech giants, promising benefits for all parties involved. Pichai even offered a long-term commitment to maintaining this built-in Google service for two decades.
Apple's unwavering stance
However, Apple remained resolute in its approach. The company is renowned for not preloading third-party software on its devices. While Apple had previously included Google Maps and YouTube, they were technically Apple-made apps and were eventually removed.
Eddy Cue, an Apple executive, testified that this approach was unlikely to change. Despite the extensive partnership and its financial implications, Apple stuck to its principles, refusing to entertain Google's proposal.
The ongoing saga
This revelation surfaced during Pichai's recent testimony in Google's defence against antitrust allegations by the Department of Justice. The Apple-Google search deal remained a focal point, shedding light on the complexities of their relationship.
The partnership, where Google serves as the default search engine on Apple products, generates billions for Apple each year. In 2018, Apple expressed concerns about declining revenue growth, leading to this pivotal meeting and the subsequent proposal.
In short, this pivotal moment in tech history showcased the clash of giants. While Google aimed to extend its reach into every corner of the digital realm, Apple remained steadfast in its commitment to maintaining control over its devices.
The Apple-Google partnership continues to be a unique and closely-watched chapter in the tech industry, where business, principles, and profits intersect.
