Elon Musk calls for Disney boss’s firing over decision to halt ads on X
Elon Musk demands Disney CEO Bob Iger's immediate firing as Disney halts ads on X. Musk claims Walt Disney would be displeased. This follows Musk's recent blunt response to companies boycotting his platform.

Highlights
- Musk wants Disney CEO Iger fired for stopping ads on his platform X
- Ad pause by Disney on X due to antisemitism concerns; Musk accuses Disney of supporting controversial content
- Musk warns departing advertisers may harm X, accuses companies of blackmail, and notes a 50 percent ad revenue decline in July
Tesla CEO Elon Musk has strongly criticised Disney's CEO, Bob Iger, urging for his immediate termination. Musk claims that Walt Disney would be unhappy with the direction the company is heading under Iger's leadership.
The controversy revolves around Disney's decision to halt advertising on Musk's social media platform, X, due to concerns about antisemitism (anti-Jewish sentiment).
Elon Musk, known for his outspoken nature, accused Bob Iger of damaging Disney's legacy and claimed that Iger should be fired promptly. Musk cited the company's recent box-office struggles and accused Iger of making poor decisions, comparing them to dropping bombs.
Disney's response & antisemitism concerns
Disney has not yet responded to Musk's remarks. The advertising pause on X by Disney and other companies is linked to concerns about antisemitism on the platform. Musk accused Disney of advertising on social media platforms that allow controversial content, further escalating the dispute.
Musk's stance on advertising
Elon Musk has been vocal about advertisers leaving X, warning that it could lead to the downfall of the social media platform. He expressed his disapproval of companies, including Disney, Apple, and Comcast, accusing them of attempting to blackmail him. Musk's recent visit to Israel follows controversy over his perceived support for an antisemitic conspiracy theory, leading to a decline in X's ad revenue.
Musk’s challenges
In a July post, Musk acknowledged a 50 percent drop in ad revenue on X. Despite the challenges, X's CEO, Linda Yaccarino, emphasised the platform's commitment to free speech and its community's strength.
Musk's trip to Israel occurred amid ongoing tensions, with Musk apologising for sharing what he deemed the "dumbest" post of his online presence.