Apple expanding generative AI features for iPhones, Macs & other services: Report
Apple is working on new Siri and LLM capabilities for messages, pages, keynote, Apple Music, Xcode, and other apps.

Highlights
- Apple is adding AI features to iPhones, Macs & other services
- The company is working on new Siri & LLM capabilities
- Apple to revamp their first-party apps as well
Apple, the tech giant known for its innovation, is gearing up to dive into the world of generative AI technology. In a recent report by Bloomberg, it was revealed that Apple is diligently working on incorporating generative AI features into its iPhones, Macs, and various services. The company is working on new Siri and LLM capabilities for messages, pages, keynote, Apple Music, Xcode, and other apps. Let's explore what this means for Apple users and what exciting changes lie ahead.
Siri & iOS 18 get generative AI
Apple is on a mission to supercharge its virtual assistant, Siri, with the magic of generative AI. This means Siri will become even smarter and more helpful. The good news is that this upgrade is expected to roll out as soon as next year.
The next version of the iPhone operating system, iOS 18, is set to become a playground for generative AI. This means your iPhone will gain new abilities and features that make your daily life easier and more fun.
Revamped first-party apps
Apple is not stopping at Siri and iOS 18. They are also looking to revamp their first-party apps. For example, Apple Music may soon have AI capabilities that create playlists just for you, similar to what Spotify does. Apps like Pages and Keynote are also in line for a major AI makeover. This means your favourite apps will get even better at understanding your needs.
Choices for implementing generative AI
Apple is considering different ways to bring generative AI to its users. They are thinking about offering it on your device, in the cloud, or even a mix of both. On-device AI could make your experience more private, while cloud-based AI might provide even more powerful features.
In a world where companies like Google, Microsoft, and Amazon are already exploring generative AI, Apple is taking strides to catch up and offer its users cutting-edge AI experiences. This means exciting times ahead for Apple fans as your devices and services become even more intelligent and helpful.