Disney partners with Dapper Labs to launch NFT platform "Disney Pinnacle"
As Disney ventures into the world of blockchain and NFTs, the collaboration with Dapper Labs signals a significant stride in bridging traditional entertainment with the rapidly evolving digital landscape.
Highlights
- Disney Pinnacle is set to go live later this year, offering fans an opportunity to collect and trade iconic Disney characters in digital pin form
- It will feature NFTs representing beloved characters spanning a century of Disney's rich history
In a groundbreaking move, Disney has joined forces with blockchain and metaverse innovator Dapper Labs to launch its very own nonfungible token (NFT) platform, named "Disney Pinnacle." The announcement on 14 November revealed that the platform is set to go live later this year, offering fans an opportunity to collect and trade iconic Disney characters in digital pin form.
Iconic characters tokenised on Disney Pinnacle
Disney Pinnacle will feature NFTs representing beloved characters spanning a century of Disney's rich history, including characters from Pixar and the Star Wars galaxy. Dapper Labs CEO, Roham Gharegozlou, highlighted the platform's unique approach, describing the digital pins as collectible and tradable. Fans worldwide will be able to engage in seamless and secure trading through their smartphones, fostering a global community of collectors.
Platform details & launch information
The NFT platform is scheduled to launch on the Apple App Store for iOS, the Google Play Store for Android, and on the web. Currently, interested users can join a waitlist on the official Disney Pinnacle page.
The platform is built on the layer-1 blockchain Flow, created by Dapper Labs, a blockchain technology company known for its previous collaboration with Ticketmaster in minting NFT event tickets on the Flow blockchain.
Disney's Metaverse history & Dapper Labs' role
This move into the NFT space comes after Disney's decision earlier this year to discontinue its Metaverse division as part of a broader restructuring plan aimed at reducing operating expenses. Dapper Labs, headquartered in Vancouver, Canada, has been a notable player in the NFT space since its founding in 2018, receiving a $15 million investment from Hong Kong Web3 creator Animoca Brands. Despite facing staff layoffs in July 2023, the company remains influential with NFT brands such as CryptoKitties and NBA Top Shot.
As Disney ventures into the world of blockchain and NFTs, the collaboration with Dapper Labs signals a significant stride in bridging traditional entertainment with the rapidly evolving digital landscape. Disney Pinnacle is poised to become a hub for NFT enthusiasts, offering a new dimension to the timeless magic of Disney characters.
