Breakfast food brand Kellogg's joins the metaverse with a trademark filing
Kellogg's submitted twelve trademark applications in order to expand some of its most recognisable trademarks into the metaverse and NFT universe.
Highlights
- Kellogg's filed applications for twelve trademarks for its famous brands
- The brands included in these applications are Kellogg's, Pop-Tarts, Pringles etc.
- Kellogg's plans to provide virtual experiences for consumers
With its well-known breakfast food brands, cereal giant Kellogg's is attempting to join the non-fungible token (NFT) and metaverse spaces. In order to outline its objectives for the virtual world, the corporation has submitted twelve trademark applications to the United States Patent and Trademark Office (USPTO).
NFTs with well-liked munchies are coming soon
According to the applications, which were submitted on 24 May , 2023, Kellogg's intends to provide avatars, NFT-authenticated photos, virtual surroundings, crypto collectibles, virtual food goods, and even virtual reality gaming experiences. This action demonstrates that Kellogg's is breaking new ground and embracing the digital transformation. The brands that are included in these applications include Kellogg's, Froot Loops, Special K, Pop-Tarts, Cheez-It, Krave, Eggo, Rice Krispies, Mini Wheats, Frosted Flakes, Bear Naked, and Pringles.
Additionally, Michael Kondoudis, a trademark lawyer who specialises in web3-related registrations, was the person who first announced Kellogg's entry into the NFT market on Twitter.
There are other companies as well that are attempting to develop a presence in the web3 arena and have already taken similar actions as Kellogg's has with this move. Mars, the manufacturer of M&Ms and SNICKERS, submitted trademark applications for NFTs and virtual goods in June 2022. Additionally, UTZ, an American snack food company, filed trademark applications in March for ‘UTZ SNACKS,’ indicating its desire to provide virtual snack options in the metaverse.
Kellogg's into the metaverse
Recent trademark applications by Kellogg's show the company's intentions to use its food goods in online virtual worlds. Kellogg's most recent trademark registrations follow the same pattern as those of other snack brands on the market. In the end, the industry's heavy emphasis on NFTs, metaverse technologies, and blockchain integration demonstrates that they view the metaverse as a crucial sector for future development. Significantly, this could show Kellogg's keen interest in the web3 and metaverse.
