Subway Surfers launches ‘Subway Studio’, its first in-game AR feature
Subway Studio is the title’s first in-game AR feature which lets players engage with the popular game in an entirely different way.
Highlights
- Players will be able to interact and tell stories with others as well as create content with the community
- Subway Surfers tag received the title of Game of the Year award in the 2023 Pocket Gamer Mobile awards
- Players can choose from 40 existing subway surfers characters
SYBO, the game studio behind the incredibly popular mobile game Subway Surfers, has introduced a new augmented reality (AR) feature called Subway Studio. This feature allows players to bring the Subway Surfers universe into their everyday lives by using their imaginations and creative abilities.
In July 2022, the Copenhagen-based studio was acquired by Miniclip, a significant milestone for the company. Subway Surfers has achieved remarkable success, surpassing 4 billion downloads and becoming the most downloaded game in 2022.
Notably, Subway Surfers Tag received the prestigious title of Game of the Year in the 2023 Pocket Gamer Mobile Games Awards.
Subway Studio: Bringing the Subway Surfers universe to life with AR
Subway Studio gives players the tools to interact, tell stories, and create content with their favourite Subway Surfers characters in their own surroundings. Mathias Gredal Nørvig, the CEO of SYBO, expressed the studio's desire to provide an outlet for user-generated content within the game, as the Subway Surfers hashtag on TikTok has gathered over 34 billion views, mostly consisting of user-created videos.
The CEO said:
"Subway Studio puts the power of creativity and virality in our players' hands, allowing them to interact, tell stories, and create content with their favorite characters in their homes, backyards, workplaces, you name it,"
The launch of Subway Studio coincides with the Fantasy Fest update of the game, which will be available until July 16. Players can choose from 40 existing Subway Surfers characters to interact within this feature, and additional characters will be added in future updates.
Using Subway Studio is straightforward,
-Go to the 'Me' section in the game.
-Select your favourite character and tap the camera icon on the left.
-Place them in a real-world environment.
-Capture photos or videos.
-Save and share them with others.
Empowering player creativity and content creation
Murari Vasudevan, the Technical Director at SYBO, commended the team for developing such an advanced feature with numerous creative possibilities.
Subway Studio incorporates cutting-edge mobile AR and camera tracking technologies to create a realistic experience of interacting with Subway Surfers characters in real life, catering to players regardless of their devices' AR capabilities. In response to Subway Surfers' vast community on TikTok, which has over 7.6 million followers, SYBO has also introduced a Subway Studio-themed TikTok filter.
Subway Surfers recently joined the ranks of popular games that have incorporated augmented reality (AR) features. Other notable AR games include Pokémon Go, Minecraft Earth, Ingress, Jurassic World Alive, Harry Potter: Wizards Unite, and Angry Birds AR: Isle of Pigs.
