Instagram’s Twitter competitor ‘Threads’ may debut on 6 July, as per App Store
Even if the app is available to download on 6th July, it doesn't necessarily guarantee immediate posting capabilities.

Highlights
- This announcement sparked speculation about a potential bout between Mark Zuckerberg and Elon Musk
- Meta revealed that Instagram Threads will integrate with ActivityPub, a decentralised social media protocol
According to information from the App Store, Meta's Instagram Threads, a potential competitor to Twitter, is expected to launch on 6 July. This aligns with a brief appearance of an Android listing on Google Play, which showcased similar screenshots and provided some initial details.
While a live listing on Google Play does not specify a release date, the App Store page may provide an official launch date for Threads. Here is the official brief description and features of the app taken from App Store.
Potential clash between tech giants
During a company-wide meeting, Meta executives reportedly revealed that Instagram Threads will integrate with ActivityPub, the decentralised social media protocol used by Mastodon.
This announcement sparked speculation about a potential clash between Mark Zuckerberg and Elon Musk, with discussions around the desire for a well-managed platform expressed by creators and public figures.
Recently Twitter and Tesla CEO Elon Musk challenged Facebook boss Mark Zuckerberg to a 1v1 cage fight which is nothing more than just a banter for now.
However, even if the App is available for download on 6 July, it doesn't necessarily guarantee immediate posting capabilities. Meta might opt for a gradual rollout, potentially requiring some patience before users can fully engage with the platform.
Threads a better alternative?
Amidst Twitter imposing restrictions If you're actively looking for an alternative posting platform, it's worth noting that Twitter has imposed restrictions on unregistered users' ability to view tweets and implemented rate limits for logged-in users, which could result in blocking after reading a substantial number of posts in a day.
Furthermore, Twitter recently introduced significant changes to TweetDeck, a popular tool among journalists and social media professionals. These changes were prompted by reported issues with data scraping for AI models, and in about a month, TweetDeck is expected to transition to a paid feature.
Many Twitter users attempted to turn to Bluesky which is a Twitter alternative founded by Twitter co-founder Jack Dorsey; however, the service temporarily halted new user signups due to issues caused by an influx of users. Meanwhile, the CEO of Mastodon appears optimistic about the situation.
In summary, Instagram Threads from Meta is slated for a 6 July launch, potentially offering an alternative to Twitter. However, it's advisable to be prepared for a slow rollout.