Apple could have an unexpected iMac announcement up its sleeve for this October
Rumours swirl as Apple hints at a potential October surprise, leaving iMac enthusiasts in suspense.

Highlights
- Speculation is rife about a potential surprise announcement from Apple in October, with rumours pointing toward an iMac-related revelation
- With iMac enthusiasts and Apple fans eagerly awaiting this October surprise, the tech world is abuzz with excitement and curiosity about what Apple has in store
October is drawing to a close, and tech enthusiasts have been eagerly awaiting Apple's latest offerings, amidst rumours of iMacs and iPads. While the Apple Pencil release left many perplexed, a glimmer of hope emerges.
Mark Gurman, a reputable source from Bloomberg's Power On newsletter, suggests that the long-awaited 24-inch iMac is on its way, possibly as soon as October 30th.
This would mark the end of a 900-day dry spell since the launch of the M1 iMac in early 2021. Gurman speculates that the new iMac will likely be powered by the M3 chip.
Apple's October surprises: What to expect
Gurman shares inside information, stating that Apple is gearing up for a significant product launch towards the end of this month. As evidence, he points to the delays in shipping configurations for the iMac, 13-inch MacBook Pro, and higher-end Pro models, with some not expected to ship until November.
Additionally, Apple's decision to postpone its earnings report to November is seen as a clear indicator that something big is brewing in Cupertino. This tactic has historically coincided with Mac and iPad announcements.
While the 14- and 16-inch Pro laptops were updated in January, suggesting a potential 2024 release timeline, it's been over a year since the 13-inch MacBook Pro saw an update. The 24-inch iMac is also inching towards its third year with the same chip.
The future of MacBooks and beyond
In the subscriber edition of Power On, Gurman responds to a reader's query about the future of MacBooks. He anticipates that the upcoming MacBooks will primarily receive internal upgrades, with minor improvements to displays.
However, the real transformation is expected to come with the arrival of a new iMac Pro in 2025, followed by OLED-equipped MacBook Pros in 2026, likely featuring updated designs and enhanced features.
As we eagerly await Apple's October announcement, the tech world is abuzz with expectations for the new 24-inch iMac and what the future holds for MacBooks.
With the promise of upgraded internals and the possibility of a redesigned iMac Pro, Apple enthusiasts have much to look forward to in the coming years.